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Fan Engagement Coordinator

4 months ago

Lexington, Kentucky, United States teamworkonline Full time
JOB DESCRIPTION: Lexington Sporting Club is a professional soccer club with a men's team competing in USL League One and a women's team set to launch in August of 2024. In addition to the professional teams, Lexington Sporting Club is comprised of a youth club with over 1,000 players within its youth and academy systems, a pre-professional women's team in the USL W League, two indoor soccer facilities, a $20 million soccer complex, and a soccer-specific stadium and performance facility coming in 2024. The club is a community-oriented organization focused on providing opportunities for youth development, fostering competition, and delivering exceptional professional soccer experiences. Department: Lexington Sporting Club Marketing Department Contractual Status: Full-time.Reporting to: Chief Marketing Officer

JOB SUMMARY: Looking for a talented, intelligent, passionate, and driven Fan Engagement Coordinator to join our team. Under general direction and supervision of the CMO, he/she will be responsible for with all game presentation and fan engagement elements and all day-to-day activities including but not limited to game presentation, sponsorship activation, and fan engagement opportunities. The ideal candidate is a self-starter, creative idea generator and digital marketing and sports/entertainment enthusiast. He/she must be comfortable working outside of traditional business hours for games and events. ROLES AND RESPONSIBILITIES: Responsibilities
  • Work with the Chief Marketing Officer to plan and execute overall marketing strategy with the goal delivering a superlative fan experience.
  • Lead the gameday experience ideation, development and execution.
  • Responsible for grassroots marketing and promotional plans aimed at increasing Club relevance, awareness, and fan engagement, as well as driving data collection to meet lead generation goals.
  • Oversee the Club's fan zone experience, being the primary POC for matches, working closely with the Corporate Partnership team to create a unique, entertaining, and interactive part of our fan's match day experience.
  • Responsible for ideating, developing and managing events.
  • Actively seek marketing partnerships and trade agreements that support the overall marketing strategy and extend club brand in the region.
  • Be an ambassador for club, attending community and networking events to create increased awareness and affinity for the club.
  • Responsible for inventory, storage and maintenance of marketing assets (promotional items, vehicles, tents, inflatables, etc.).
  • Work with internal departments (Ticketing, Member Services, Corporate Partnerships, etc.) in fulfilling marketing needs related to community initiatives, grassroots marketing and events, while ensuring alignment on year-long promotional calendar.
  • Accountable for creation and oversight of budgets, forecasting, and invoice submission associated with responsibilities above.
  • Assist in various roles for match days, events and Stadium events as needed.
  • Other duties as assigned.

Experience Knowledge/Experience & Skills
  • Bachelor's degree in marketing or a related field preferred.
  • 2-3 years of relevant experience in marketing, with a strong concentration in live events and grassroots/field marketing.
  • Exceptional creative abilities; looking to push the envelope and develop and implement fresh ideas.
  • Strong time-management and organization skills, with the ability to handle multiple tasks in a fast-paced professional environment, work under fluid deadlines and complete tasks in a timely and efficient manner.
  • Ability to operate within a budget and project/forecast marketing program costs based on industry and historical data.
  • Knowledge and experience of/in grassroots marketing and live events.
  • Familiarity with event trends and technology, sports and popular culture.
  • Bilingual (English and Spanish/Portuguese) fluency a plus.
  • Able to work game nights, weekends and non-traditional hours, in non-traditional settings, within a team atmosphere.
  • Ability to foster relationships and build partnerships with vendors, Club partners, and third parties.
  • Positive attitude and strong work ethic a must. Must have a "team-first" mentality with an eagerness to learn.
Benefits: This role offers a competitive salary and benefits including health, dental, and vision insurance, disability, life insurance and 401(k) retirement plan with employer match. Additional benefits include paid time off, paid holidays, discounted tickets and discounts on team merchandise.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.