Performance Marketing Manager

1 month ago

Seattle, Washington, United States Mood Media Full time

About Mood Media:

Mood Media is the world's leading in-store media solutions provider dedicated to Maximizing

the Customer Experience. We create greater emotional connections between brands and

consumers through the right combination of music, messaging, digital signage, AV systems and

scent. We reach more than 150 million consumers each day through more than 500,000

subscriber locations in 100+ countries around the globe.

Position Overview:

As the Manager of Paid Acquisition, you will lead our paid marketing efforts, with a primary focus on driving customer acquisition through SEM such as Google Ads, Bing, Apple Search as well as Paid Social channels such as Meta and TikTok. The ideal candidate will have a minimum of 5 years of experience in paid acquisition, particularly within an eCommerce, SaaS subscription model business focusing on B2B and SMB customers.

Think of the eCommerce business at MOOD as a startup within a larger organization. You will need to think big, build a strategy then roll up your sleeves and get into the details to make it happen. We are focusing on moving fast and making an impact.

Essential Functions and Responsibilities:

Paid Media Strategy

  • Develop and execute comprehensive paid acquisition strategies to drive customer acquisition, revenue growth, and return on ad spend (ROAS).
  • Explore and implement innovative approaches to reach target audiences through channels such as Google Ads, Bing, Apple Search, Meta, TikTok and other relevant platforms.

Campaign Management

  • Plan, execute, and optimize paid media campaigns across multiple channels, ensuring alignment with business goals and marketing objectives.
  • Monitor campaign performance, analyze key metrics, and adjust strategies to maximize ROI.

Budget Management

  • Manage and allocate budgets effectively across different paid media channels to achieve maximum impact and efficiency.
  • Provide regular budget forecasts and variance analysis to leadership.

Audience Targeting and Segmentation

  • Utilize data-driven insights to identify and target key customer segments for paid acquisition campaigns.
  • Implement advanced audience segmentation and targeting strategies to enhance campaign effectiveness.

Ad Creative Development

  • Collaborate and create new compelling ad creatives that resonate with target audiences to improve CTR.
  • Conduct A/B testing on ad creatives to optimize for performance and engagement.

Collaboration with Cross-Functional Teams

  • Work closely with the analytics, product, and creative teams to align paid acquisition strategies with overall business objectives.
  • Collaborate with the ecommerce and lifecycle marketing teams to ensure a seamless and coordinated customer journey.

Qualifications:

  • 5+ years of experience in growth marketing with a focus on ecommerce. At least 4 years experience working in direct-to-consumer marketing, subscription-based services is a plus.
  • Proven success in developing and executing B2B/SMB focused paid media strategies that drive customer acquisition and revenue growth.
  • Expertise in managing campaigns on platforms such as Google Ads, Meta Ads, Bing, Apple Search and top of funnel campaigns.
  • Strong analytical skills and proficiency in using data to drive decision-making.
  • Excellent communication and collaboration skills.
  • Experience in A/B testing, segmentation, and personalization strategies.
  • Familiarity with ecommerce and SaaS metrics and KPIs.
  • Entrepreneurial and interested in a fast-paced, dynamic environment.
  • Bachelor's degree in Marketing, Business, or a related field.

  • Marketing Manager, Canada

    1 week ago

    Seattle, Washington, United States Amazon Full time

    The Amazon Canada Marketing team is responsible for creating best-in-class shopping experiences for Canadian customers. In the role, you will be responsible for onsite merchandising support key categories, including fashion, consumer electronics, pets, and more. The successful candidate will plan and schedule content across the site and outbound channels,...

  • Retail Marketing Manager

    1 week ago

    Seattle, Washington, United States 24Seven Talent Full time

    Job descriptionRemoteJob DescriptionWe are seeking an enthusiastic Manager of Retail Marketing to lead the growth and development of the brand in Sephora. Ideally, we are looking for a motivated and retail experienced individual who has a passion for skincare and beauty, and a strong understanding of the landscape.Responsibilities Lead the development and...

  • Experiential Marketing Manager

    1 week ago

    Seattle, Washington, United States Blend360 Full time

    Job DescriptionWe are seeking a talented Experiential Marketing Manager to join our team and lead the development, activation, and reporting of engaging marketing experiences for a reputable financial services client. This role will work closely with the marketing and loyalty teams, as well as external agencies, to ensure successful execution of experiential...

  • Senior Product Marketing Manager, Cross Devices Marketing

    2 weeks ago

    Seattle, Washington, United States Amazon Full time

    Senior Product Marketing Manager, Cross Devices MarketingJob ID: | Services LLCAmazon Devices—the team behind the best-selling Amazon Echo, Fire TV, Kindle E-Reader, Fire Tablet, Ring and Blink product lines—is seeking a high-performing, innovative, experiences, results-oriented and customer-obsessed, Senior Product Marketing Manager.In this role, you...

  • Senior Product Marketing Manager, Cross Devices Marketing

    6 days ago

    Seattle, Washington, United States Amazon Full time

    DescriptionAmazon Devices—the team behind the best-selling Amazon Echo, Fire TV, Kindle E-Reader, Fire Tablet, Ring and Blink product lines—is seeking a high-performing, innovative, experiences, results-oriented and customer-obsessed, Senior Product Marketing Manager.In this role, you will help gift-givers and bargain hunters find the Amazon Devices...

  • Senior Product Marketing Manager

    2 weeks ago

    Seattle, Washington, United States Ascenda Full time

    Great to Meet You We are AscendaAscenda powers the growth of leading financial services brands worldwide with premium rewards programs that differentiate their products, drive profitable customer behaviors, and create sustained engagement.We are behind the world-class rewards propositions of major banks and fintechs around the globe, including brands like...

  • Field Marketing Manager

    1 month ago

    Seattle, Washington, United States Flexe Full time

    Flexe solves the hardest omnichannel logistics problems for the world's largest retailers and brands. Integrating technology, open logistics networks, and elastic economic models allows Flexe customers to move fast, at scale, and with precision. Founded in 2013 and headquartered in Seattle, Flexe brings deep logistics expertise and enterprise-grade...

  • Product Marketing Manager, Business

    3 weeks ago

    Seattle, Washington, United States Amazon Full time

    Come be a part of a rapidly expanding $35 billion global business. At Amazon Business, we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech and retail in the B2B space, developing innovative purchasing and procurement solutions to help businesses and organizations reimagine buying. Bring your insight, imagination,...

  • Product Marketing Manager, Bedrock

    2 weeks ago

    Seattle, Washington, United States Amazon Full time

    Are you excited about going deep with customers—including Amazon teams—adopting generative AI technology? Do you want to develop messaging and positioning for AWS's critical generative AI service Amazon Bedrock and our own Amazon Titan model family? Are you thrilled to be a key part of AWS where we have been democratizing machine learning and shaping the...

  • Sr. Product Marketing Manager

    3 weeks ago

    Seattle, Washington, United States Amazon Full time

    Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster....

  • Marketing Manager, Business International Expansion

    3 weeks ago

    Seattle, Washington, United States Amazon Full time

    Come be a part of a rapidly expanding $35 billion dollar global business. At Amazon Business, a fast-growing startup passionate about building solutions, we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech & retail in the B2B space developing innovative purchasing and procurement solutions to help businesses and...

  • AI Product Marketing Manager

    3 weeks ago

    Seattle, Washington, United States Amazon Full time

    Are you passionate about the transformative potential of generative AI? Do you thrive on bridging technical capabilities with real-world applications? If so, this is an opportunity to shape how AWS showcases our groundbreaking generative AI portfolio through immersive hands-on experiences.As the AI Product Marketing Manager for Generative AI Hands-on...

  • Sr. Digital Marketing Manager, B2B Payments

    6 days ago

    Seattle, Washington, United States Amazon Full time

    Looking to drive digital strategy and execution for a fast-growing team supporting the payment needs of Amazon's business customers?Our Amazon B2B Payments marketing team is focused on working with best-in-class partners to deliver payment solutions that meet the needs of our business customers. Our team is continuously innovating and adding new...

  • Senior Product Marketing Manager, Communications

    5 days ago

    Seattle, Washington, United States Transglobal Recruiting Full time

    Senior Product Marketing Manager, CommunicationsFull-timeTransglobal Recruiting Services, based in Seattle, represents an array of global companies. With over 20 years of industry changing expertise and experiences, we've helped build some of the most remarkable companies in the world - from the inside.We are recruiting for a variety of positions around the...

  • Sr Startup Solutions Marketing Manager, AWS Startup Marketing

    3 weeks ago

    Seattle, Washington, United States Amazon Full time

    Trusted by more startups around the world, AWS makes the power of cloud computing accessible for all by giving founders everywhere access to the same technology that powers the world's largest companies. With nearly 20 years of experience gained from supporting hundreds of thousands of startups that have come before, we help founders prove that their...

  • Senior Product Marketing Manager, Grocery Partnerships

    3 weeks ago

    Seattle, Washington, United States Amazon Full time

    DESCRIPTIONAmazon is seeking a talented, creative, and dynamic Senior Product Marketing Manager, with a proven track record delivering high impact marketing initiatives to join the Grocery Partnerships team. Our team enables Amazon customers to shop the selection from grocery stores on and receive their order via same-day delivery. This is a unique...

  • Senior Product Marketing Manager, Grocery Partnerships

    2 weeks ago

    Seattle, Washington, United States Amazon Full time

    DescriptionAmazon is seeking a talented, creative, and dynamic Senior Product Marketing Manager, with a proven track record delivering high impact marketing initiatives to join the Grocery Partnerships team. Our team enables Amazon customers to shop the selection from grocery stores on and receive their order via same-day delivery. This is a unique...

  • Product Marketing Manager, AFPB Brand

    4 hours ago

    Seattle, Washington, United States Amazon Full time

    Do you want to be part of the Amazon Grocery history? Do you want to be in the intersection of innovation with our Omni-channel expansion, and Private Brands? Do you like start-up builder orgs and drive scale? Then this is the place for youWhat is the role? The Amazon Fresh Private Brands team is seeking a customer obsessed Digital Content Manager to support...

  • Digital Marketing Manager, AWS T&C

    2 weeks ago

    Seattle, Washington, United States Amazon Full time

    We're looking for an experienced, results-driven Digital Marketing Manager to support the Amazon Web Services (AWS) Training and Certification Global Marketing team in developing and activating digital campaigns focused on driving awareness and engagement with our training and certification services and solutions. In this role, you will be part of the Amazon...

  • Senior Finance Manager, Growth Marketing Finance

    2 months ago

    Seattle, Washington, United States Expedia Group Full time

    If you need assistance during the recruiting process due to a disability, please reach out to our Recruiting Accommodations Team through the Accommodation Request form. This form is used only by individuals with disabilities who require assistance or adjustments in applying and interviewing for a job. This form is not for inquiring about a position or the...