Product Marketing Specialist

2 months ago

New York, New York, United States SAP Full time

We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

Product Marketing Specialist – Financial Planning & Analysis (FP&A)

DEPARTMENT

The SAP Data & Analytics Product Marketing team is responsible for creating compelling category and product messaging, implementing marketing campaigns that drive awareness and demand, and delivering market insights on customer needs and the competitive landscape.

REPORTING

This role reports to the VP of Data & Analytics Product Marketing.

ROLE DESCRIPTION

This new product marketing role will focus on continuing to establish SAP as the industry leader in Financial Planning & Analysis (FP&A). You will work with other FP&A experts and be responsible for driving the messaging, web strategy, marketing campaigns, product launches, event content, and customer stories. You will report to the VP of Product Marketing to develop and execute the marketing strategy that will drive awareness and adoption of SAP's industry-leading enterprise planning product—SAP Analytics Cloud.

This role will work closely with product management, global communications, sales, field marketing, and partner marketing. If you are passionate about FP&A and looking for a role that will enable you to develop into a product marketing leader, this role is made for you.

RESPONSIBILITIES

  • Customer Journey: Work with stakeholders across Integrated Marketing and Product Management to create a customer journey that drives awareness, thought leadership, and adoption of SAP Analytics Cloud for planning.
  • Content: Create compelling product messaging and content that is used for web strategy and customer-facing assets such as presentations, whitepapers, and eBooks.
  • Project Management: Be the glue that brings together multiple stakeholders across Sales, Product Management, and Communications to ensure that key deliverables are finalized on time and have input from main subject matter experts—including yourself.

REQUIREMENTS

  • Bachelor's degree (or equivalent) in finance, marketing, technology, and/or business field
  • Fundamental understanding of financial planning & analysis
  • Basic knowledge of FP&A tools
  • Basic knowledge of product marketing

A colleague starting in this role can be described as the following:

  • Natural desire to build strong relationships with customers, partners, and colleagues
  • Team player mindset with a desire "to win"
  • A balanced analytical, creative, and innovative thinker
  • Strong communication skills: verbal, written, digital, and interpersonal
  • Proficient presentation and social media content designer
  • Bold public speaker - both in-person and virtual
  • Exceptional organizational and project management skills

​

Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion

SAP's culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.

SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team:

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP's commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is USD) USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.

Requisition ID: | Work Area:Marketing | Expected Travel: 0 - 10% | Career Status: Graduate | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid

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