Product Marketing Specialist

1 month ago

New York, New York, United States Firstbase Full time
About the role

We are looking for a Product Marketing Specialist to take full responsibility for our inbound marketing strategies and product positioning including social media, landing pages, blogs, and lead generation.

This person will work in partnership with the Business Lead and lead the execution of testing strategies to grow product revenue with the internal customer base and new prospects.

What's ?

Firstbase is building an all-in-one Company OS to help define how founders across the globe launch, manage, and grow their businesses.

More than twenty thousand founders from over a hundred and eighty countries have used our incorporation product, Firstbase Start, to launch their startups. For many founders, "" has become what they type into their address bars when they consider incorporating a business.

We are backed by Y Combinator & our team, investors, and advisors include people from Apple, Gusto, Carta, Wise, Plaid, and many other great companies.

Why you should join?

Firstbase is much more than just incorporation. Our team is dedicated to building products & solving some of the startups' hardest problems, with particular focus on:

Democratizing access to financial infrastructure

Automating tasks every founder faces when running a business

Making tools and resources more accessible to everyone, everywhere

Building integrated solutions for founders and removing friction

Delivering opportunities to traditionally overlooked founders and companies

Democratizing access to knowledge

Join us on a mission to help more companies succeed
Who are we looking for?

We are looking for risk-takers with diverse experience who can provide fearless feedback.

You will have the following duties:

Work with business lead to come up with a strategy for customer growth, acquisition, and retention;

Create insightful and knowledge-packed content to attract and engage our target personas across multiple channels such as blogs, web and landing pages, social media, and emails;

Measure and optimize the content marketing campaigns across various channels;

Manage the acquisition funnel;

Enable the growth & adoption of 's products within our existing user base and external channels;

Assist with product launches and sales structuring for the strategy to identify market needs and customer personas in different industries;

Aggregate and vet user feedback to drive meaningful recommendations and insights for the business lead.

You should meet the following requirements:
3+ years of experience as a Product Marketing Specialist, Performance Marketing, or Growth Marketing;

Are an excellent writer and a native English speaker;

Experience in Tech B2B Marketing is highly required;

Excellent communication skills: collaborate effectively across internal teams and with external partners;

High integrity and a customer-first mentality;

Analytical background: you can investigate and understand data to drive action and results;

Have worked with a marketing automation system in the past (Hubspot, Salesforce, or similar);

Self-starter mindset.

Some perks you might enjoy:
Competitive salary & equity

We lean on some of the best market data to ensure that we offer the most competitive compensation.

Hybrid work environment

We work both remotely & from our offices in New York City in São Paulo – optimizing for collaboration while providing flexibility to team members.

21 days of PTO + birthday off

We offer flexibility to allow people to relax and recharge whenever they need it.

Build your ideal work setup

We understand that how you work is extremely important, so we provide a stipend to set yourself up for success here at Firstbase.

Health benefits

Firstbase offers health insurance reimbursements to both US and international employees

Learning & development

We provide a stipend together with resources to help people grow and develop in their careers.

Amazing annual bonuses

Every team at Firstbase has a bonus structure which usually accounts for 10% of OTE.

If you think you're unqualified or don't meet all the requirements for this role, we encourage you to still apply. We celebrate diverse candidates, adjacent experiences, and simply put, good people who want to build great things. If that's you, then we'd love to meet.

  • Product Marketing Specialist

    1 month ago

    New York, New York, United States Vaco Technology Full time

    Role:Product Marketing Specialist (Capital Market) Duration:06 Month Location:New York, NY 10006Primary Responsibilities:o Collaborate with the Product Team to develop compelling, differentiated product messaging and positioning throughout the buyer's journey.o Develop and educate internal teams on our customer personas, the value propositions for each, and...

  • Product Marketing Specialist

    2 days ago

    New York, New York, United States Figma Full time

    We are seeking a skilled Product Marketing Specialist to contribute to our mission at Figma, where we aim to make design accessible to all. Our platform enhances collaboration among product teams, enabling them to develop outstanding products from concept to delivery.Figma streamlines processes and promotes teamwork, making the design journey quicker, more...

  • Product Marketing Specialist

    7 days ago

    New York, New York, United States Figma Full time

    We are seeking a skilled Product Marketing Specialist to contribute to our mission at Figma, where we aim to make design accessible to all. Our platform enhances collaboration among product teams, enabling them to develop outstanding products from start to finish.Figma optimizes the design workflow, encouraging effective teamwork and making the design...

  • Product Marketing Specialist

    7 days ago

    New York, New York, United States Figma Full time

    We are seeking a skilled Product Marketing Specialist to contribute to our mission at Figma. Our goal is to make design accessible to everyone. At Figma, we enable smooth collaboration among entire product teams, empowering them to develop outstanding products from start to finish.By optimizing workflows and encouraging collaboration across teams, Figma...

  • Product Marketing Specialist

    2 months ago

    New York, New York, United States SAP Full time

    We help the world run better At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and...

  • Product Marketing Specialist

    2 months ago

    New York, New York, United States SAP Full time

    We help the world run better At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and...

  • Product Marketing Specialist

    2 days ago

    New York, New York, United States Figma Full time

    We are seeking a skilled Product Marketing Manager to contribute to our mission at Figma. Our goal is to make design accessible to everyone. Figma enables smooth collaboration among entire product teams, empowering them to develop outstanding products from start to finish.By optimizing workflows and encouraging collaboration across teams, Figma enhances the...

  • Sales and Marketing Specialist

    1 week ago

    New York, New York, United States Radiance Marketing Full time

    Beneficios:Bonificación basada en el rendimientoFiestas de empresaSalario competitivoOportunidad de ascensoCapacitación y desarrollo¿Buscas potencial? ¿Quieres una oportunidad? ¿Te interesa el crecimiento? Si has respondido "sí" al menos una vez, si no tres, entonces sigue leyendo. Estamos en la búsqueda de un APASIONADO Especialista en Ventas y...

  • Product Marketing Lead

    1 month ago

    New York, New York, United States The Weather Company Full time

    About The Weather Company:The Weather Company is the world's leading weather provider, helping people and businesses make more informed decisions and take action in the face of weather. Together with advanced technology and AI, The Weather Company's high-volume weather data, insights, advertising, and media solutions across the open web help people,...

  • Sales and Marketing Support Specialist

    7 days ago

    New York, New York, United States Blissful Marketing Full time

    Job Overview*Position based in New York**This Role is not Remote* Why Choose Us?At Blissful Marketing, we strive for excellence in every interaction with our clients. Our commitment to fostering positive relationships ensures that we not only meet but exceed expectations. We pride ourselves on delivering high-quality, personalized meetings that allow us to...

  • Product Marketing Analyst

    7 days ago

    New York, New York, United States SkillCat Full time

    At SkillCat, we are seeking a dedicated Product Marketing Specialist to contribute to our mission of creating the largest online trade school, empowering over 300,000 students to excel in skilled trades.This role offers a unique opportunity to engage in various functions typical of a startup environment.Key Responsibilities:Enhance the design and messaging...

  • Event Marketing Specialist

    7 days ago

    New York, New York, United States Fine Line Vision Full time

    Position OverviewFine Line Vision is on the lookout for an Event Marketing Specialist to elevate our client's retail promotional and advertising initiatives. This role is crucial within our event marketing and promotional team, aimed at enhancing brand visibility for designated products. If you are passionate about transforming customer interactions and...

  • Fashion Marketing Specialist

    7 days ago

    New York, New York, United States Burlington Full time

    Location: New York, NY Overview: Join our esteemed Fortune 500 retail organization, recognized as a certified Great Place to Work. Burlington Stores is a prominent retailer offering high-quality, branded products at competitive prices, operating over 1000 locations across 45 states and Puerto Rico. We are currently seeking a Fashion Marketing Specialist to...

  • Trading Product Specialist

    2 days ago

    New York, New York, United States FactSet Research Systems Inc. Full time

    About the RoleFactSet Research Systems Inc. is seeking a highly skilled Trading Product Specialist to join our team. As a key member of our organization, you will be responsible for managing and implementing a book of work focused on delivering new features of our Execution Management System (EMS) and projects driven by client need.Key ResponsibilitiesClient...

  • UHNW Capital Markets Specialist

    4 weeks ago

    New York, New York, United States Bank of America Full time

    Job Description:At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. Responsible Growth is how we run our company and how we deliver for our clients, teammates, communities and shareholders every day.One of the keys to driving Responsible Growth is being a great place to work for our...

  • Social Media Content Specialist

    3 days ago

    New York, New York, United States Dial Zero Marketing Full time

    Company OverviewDial Zero Marketing is a leading agency focused on crafting and managing content for platforms such as Instagram, Pinterest, and TikTok. Our expertise extends to branding design, strategic marketing, and product packaging, alongside offering Fractional CMO services to our diverse clientele.Position OverviewWe are seeking a part-time remote...

  • Product Specialist Analyst

    1 month ago

    New York, New York, United States HSBC Full time

    Job description Our purpose – Opening up a world of opportunity – explains why we exist. Here at HSBC we use our unique expertise, capabilities, breadth and perspectives to open up new kinds of opportunity for our more than 40 million customers. We're bringing together the people, ideas and capital that nurture progress and growth, helping to create a...

  • Marketing Brand Specialist

    7 days ago

    New York, New York, United States Campus Full time

    Campus - Marketing Brand SpecialistBecome a vital member of the Campus team and contribute to the evolution of education in America. We are in search of a Marketing Brand Specialist who will be instrumental in advocating for our mission through various online platforms. If you possess a background in national brand marketing and have a genuine desire to...

  • Lead Visual Production Specialist

    1 week ago

    New York, New York, United States Icreatives Full time

    About the RoleLead Visual Production SpecialistAre you a visionary artist with a meticulous approach to design? Join our dynamic creative agency specializing in real estate and financial marketing as a Lead Visual Production Specialist.In this pivotal role, you will play a key part in transforming marketing initiatives into compelling visual narratives,...

  • Marketing Strategy Specialist

    1 week ago

    New York, New York, United States Cynet Systems Full time

    Job DescriptionWe are seeking a Marketing Strategy Specialist for our client, Cynet Systems.Job Title: Marketing Strategy SpecialistJob Location: RemoteJob Type: ContractCompensation: Pay Range $53.69/hr - $57.69/hrKey Responsibilities:DSP Partnership Strategy:Conduct regular communication with existing DSP partners to foster product innovations.Initiate...