Influencer Marketing Specialist

2 weeks ago

New York, New York, United States HangarFour Creative Full time

About the Role

We are seeking a dynamic Influencer Marketing Specialist to enhance our team at HangarFour Creative. This role is perfect for someone who thrives on crafting innovative strategies and executing them with precision, all while enjoying a collaborative and vibrant work environment.

The Influencer Marketing Specialist will play a pivotal role in shaping, developing, and executing comprehensive influencer marketing strategies for a diverse range of clients. This position will focus on driving brand visibility, cultivating a wide network of advocates through Influencer Marketing initiatives, and requires a strategic approach along with a deep understanding of the influencer landscape. Additionally, the Specialist will oversee, manage, and implement influencer campaigns, necessitating strong organizational, prioritization, and delegation skills. This position reports to the Senior Director of Influencer and is supported by Junior Influencer Strategists.

Who We Are

HangarFour Creative is a forward-thinking agency within a larger public relations firm. We pride ourselves on being a close-knit group of versatile creatives who take on various roles to bring ideas to life. Our unique approach and vision set us apart in the industry.

Key Responsibilities:

  • Conduct thorough outreach to US celebrities and influencers to secure high-profile endorsements across digital platforms, social media, and media outlets.
  • Assist in executing influencer initiatives, including product launches, strategic events, and media releases.
  • Develop and manage a comprehensive influencer strategy that enhances brand recognition and engagement through both earned and paid media.
  • Supervise and guide a team of 2-4 junior influencer strategists.
  • Collaborate with relevant talent, their agencies, and managers to negotiate partnerships and oversee campaign execution from inception to completion.
  • Contribute to new business proposals through creative ideation and implementation.
  • Prepare program summaries and analyze monthly performance metrics.
  • Monitor and evaluate campaign performance while staying informed on competitor activities to identify opportunities for growth.
  • Familiarity with platforms such as CreatorIQ, Sprout Social, NetBase, Celebrity Intelligence, Google Analytics, Instagram Insights, and TikTok Creator Marketplace is essential.

Qualifications:

  • A Bachelor's degree is required.
  • 3-4 years of experience in Influencer Marketing is essential; experience in Digital and Social Media is preferred.
  • Up-to-date knowledge of trending influencers, social media platforms, and current events is necessary.
  • A genuine passion for social media and the latest trends is crucial.
  • A strong network of contacts within agencies and influencers is preferred.
  • Exceptional verbal, interpersonal, and written communication skills with meticulous attention to detail are required.
  • Highly organized with the ability to manage multiple tasks and meet tight deadlines while prioritizing effectively.
  • A solid understanding of ROI metrics in PR and social media is important.
  • A diplomatic team player with the ability to cultivate and leverage a strong network of peers and partners.
  • Demonstrates initiative, resourcefulness, and a willingness to learn.
  • Adaptable and productive in a fast-paced, evolving work environment.
  • A positive attitude and the ability to be a self-starter are essential.
  • Highly organized, detail-oriented, and capable of multitasking.

Core Values:

  • A reliable team member: Always organized to keep pace with our dynamic environment and willing to invest extra effort in team projects when necessary.
  • A problem-solver: Able to navigate challenges collaboratively to ensure successful project completion.
  • A commitment to growth: Eager to learn and receptive to feedback while maintaining a constructive attitude for collective improvement.

At HangarFour Creative, we embrace diversity and are dedicated to fostering an inclusive workplace for all employees. We are proud to be an equal opportunity employer and value diversity within our agency.

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