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Manager, Multiplatform Analytics-(Ad Sales)

4 months ago

New York, New York, United States Paramount Full time

Manager, BET Insights & Multiplatform Analytics, AD SALES

The Ad Sales Insights & Multiplatform Analytics team is a specialized group of strategists and researchers who power advertising sales with audience-forward, consumer-centric, culturally fluent insights for the ever-changing media ecosystem. We inspire our advertising sales teams with deep audience understanding, strategic insights , and data clout for their clients. We specialize in studies, surveys, data sets and metrics that help internal and external clients further their knowledge of targets, engagement, consumerism, ad efficiency and culture.

On this team, we value diversity of thought and believe your hobbies and unique viewpoints are just as important as your previous work experience We view the world not only from our desks, but also via immersive experiences that inspire us, keep us ahead of the ever-changing cultural landscape, and, with any luck, make us better researchers and strategists.

So, what's the job?

The Ad Sales Insights & Multiplatform Analytics team is responsible for unearthing insights about different audiences and the cultural context in which they exist. This person will primarily support the Advertising Sales teams, and their clients, with meaningful insights, thought leadership, and future-forward cultural intelligence across audiences, business units, and subjects. We are looking for a team-oriented storyteller who can take part in brainstorms and craft narratives across a variety of topics You will also work closely with the team and external research partners to provide operational and executional support on a wide variety of assignments, including, but not limited to research, analysis, storytelling, and project management. You will need to be both deeply creative and simultaneously analytical, business-oriented, and comfortable with project management.

Sound like you? Good. Let's read on.

JOB DESCRIPTION

The Manager, Insights & Multiplatform Analytics will serve in a hybrid role that will support traditional and developing platforms and leverage their knowledge of BET's brand strategy to help create actionable insights for cross-functional teams. This role will drive Ad Sales Revenue Generation and Sales Team Collaboration, contribute to best-in class Thought Leadership

We are looking for an experienced, innovative thinker with knowledge and passion for cross platform media, storytelling and advertising trends. This role will also work closely with the Senior Director to lead and manage the junior team. The ideal candidate should possess strong leadership and communication skills to effectively guide the team in achieving research objectives.

RESPONSIBILITIES


• Provide research support to sales team in order to fulfill ad hoc insight requests for BET Network cross-platform brands

• Create scorecards/reporting for key metrics from audience measurement platforms like Nielsen NPower, ComScore, , etc.

• Assist in conducting advertiser effectiveness, category and lifestyle behavior studies on behalf of clients

• Collaborate with Ad Sales Analytics to utilize cross-platform viewership data (linear, digital, and social) to create thoughtful and innovative audience analyses in order to best position and distinguish our networks in the marketplace

• Contribute to innovative thought leadership pieces that advance the business and maintain our brands' position with African American and multi-cultural urban audiences

• Present consumer-focused research, as well as data-driven research, to internal and external clients

• Work with broader team on projects that leverage the BET fan panel to drive rich insight for the BET sales team

REQUIRED SKILLS/QUALIFICATIONS


• 4+ years' experience in media, advertising, or consumer research


• 3-4 years of prior experience in marketing, strategy, or analytics role

• Strong story telling with proven background in translating data into insights and insights into stories that influence decisions

• Passion for the entertainment space and BET's programming

• Strong knowledge of the cable television industry, particularly the Black consumer market, including the programing, marketing, and distribution aspects of the competitive category targeting this consumer

• Understanding of Nielsen ratings and streaming

• Experience leveraging pulling audience measurement data (Nielsen NPower, comScore, , or VideoAmp, etc.)

• Experience with pulling, interpreting and integrating consumer panel and point of sale data (i.e., Nielsen, IRI and Numerator), consumer profiling databases (Helixa, Spectra, YouGov, GWI, and MRI), ad intel (iSpot/Ace Metrix, BrandIndex, Latitude, and Kantar), ratings data (Nielsen NPower, SCR and ComScore), social listening tools (Crimson Hexagon, Talkwalker, etc.) and/or data portals/warehouses (Qualtrics, Voxpopme, Tableau, etc.) Ability to solve problems strategically and think creatively

• Strong collaboration skills in a complex organization

• Strong Microsoft Office skills (Excel, PowerPoint, Word)

• Strong oral and written communication skills

• Related college degree

The BET Media Group, a unit of Paramount (NASDAQ: PARAA; PARA; PARAP), is the world's largest media company dedicated to entertaining, engaging, and empowering the Black community and championing Black culture. Connecting Black audiences through a portfolio of brands including BET, BET+, BET Gospel, BET HER, BET International, BET Jams, BET Soul, BET Studios, and VH1, the BET Media Group is a thriving media ecosystem of leading interconnected platforms across cable TV, streaming, digital, studios, live events and international.

ADDITIONAL INFORMATION

Hiring Salary Range: $65, ,

The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement.

Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access as a result of your disability. You can request reasonable accommodations by calling or by sending an email to Only messages left for this purpose will be returned.