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Sr. Director of Customer Marketing

2 months ago

Waltham, Massachusetts, United States Dynatrace Full time

Company Description
Dynatrace exists to make the world's software work perfectly. Our unified software intelligence platform combines broad and deep observability and continuous runtime application security with the most advanced AIOps to provide answers and intelligent automation from data at an enormous scale. This enables innovators to modernize and automate cloud operations, deliver software faster and more securely, and ensure flawless digital experiences. That is why the world's largest organizations trust Dynatrace to accelerate digital transformation.
Job Description
Are you a customer marketing leader with a passion for building enduring customer relationships? At Dynatrace we're focused on our customers' success, and we are on a mission to grow strategic customer programs. In this newly created role, you will lead the effort to create world-class customer marketing programs that increase customer engagement, and foster loyalty and advocacy. You will lead the development, launch, and optimization of key customer programs including Executive Briefing Centers, Advisory Boards, Strategic Executive Programs, and Key Expansion Programs. This role requires a results-driven leader with experience, driving programs with measurable results.
What You'll Do:

  • Ignite Customer Engagement: Design and launch executive engagement strategy and programs tailored to Dynatrace's top-tier customers, delivering high-value engagements, uncovering new opportunities, and deepening executive relationships.
  • Build and Scale Briefing Center Programs: Launch global Executive Briefing Center experiences designed to host leadership of our most valued prospects, customers, and partners to understand their strategic priorities and build actionable plans for success.
  • Deepen Executive Relationships: Lead development and execution of Executive Advisory Boards for our most strategic customers and partners, fostering meaningful relationships with customers to gather feedback, enhance collaboration, address challenges, and amplify the customer voice.
  • Collaborate and Enable: Work closely with sales, marketing, and product teams to ensure executive engagement strategies are aligned with business priorities and to ensure support from extended teams to drive awareness. Develop the process and operational rigor for the field and partner teams to request EBCs, Advisory Board participation. Prioritize requests for our leaders based on measured impact.
  • Drive Footprint Expansion: Lead solution expansion programs aimed to enable current customers, and increase adoption, usage, and cross-sell.
  • Measure and Share Impact: Utilize data-driven insights and metrics to measure the effectiveness of customer marketing programs and optimize strategies for continuous improvement.

Qualifications
Minimum Requirements:

  • Experienced leader with 13+ years in technology marketing, including 4+ years leading a team, with a track record of in customer marketing roles.
  • Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree preferred.

Preferred Requirements:

  • Proficient in developing and delivering compelling executive customer engagement programs with ability to articulate program impact.
  • Excellent project management skills with an ability to prioritize independently and delegate tasks to team members when appropriate.
  • Proven success working effectively with customers and internal executives, sales, product management, and marketing to build strong relationships and achieve outcomes.
  • Past successes working with large brand customers to engage in customer briefings, advisory board participation.
  • Clear understanding of marketing, sales and communications priorities and track record successfully partnering to deliver high impact executive programs.
  • High energy, "own it" personality, and ability to drive process improvement and thrive in a in a fast-paced, high-growth environment under tight timelines.
  • Driven self-starter that creates a sense of urgency within her/his team.
  • Exceptional communication cross-functionally and at all levels including senior management

Additional Information
DOE, annual salary is $ K K plus Health, Dental, Life, STD, LTD, 401k, PTO. Total compensation may vary depending on candidate experience, education and location.
All your information will be kept confidential according to EEO guidelines.
We offer competitive compensation, company-sponsored premium benefits, medical, dental, vacation/holidays, company matching 401(k) Plan, etc. Dynatrace is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, gender identity, religion, national origin, ancestry, citizenship, physical abilities, age, sexual orientation, creed, disability status, veteran status, pregnancy, genetic status, or any other characteristic protected by law. If your disability makes it difficult for you to use this site, please contact . Dynatrace participates in E-Verify, participant information in English and Spanish. Right to work information in English and Spanish. EEO is the Law / EEO is the Law Supplement . To be considered for this position, please upload your resume/CV.