Head of Marketing Media

2 months ago

New York, New York, United States TikTok Full time
TikTok is the leading destination for short-form mobile video.
At TikTok, our mission is to inspire creativity and bring joy.

TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join UsCreation is the core of TikTok's purpose.
Our platform is built to help imaginations thrive.
This is doubly true of the teams that make TikTok possible.

Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team.

Status quo? Never.
Courage? Always.
At TikTok, we create together and grow together.
That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

The vision of the Integrated Marketing & AMS marketing team is to create a global brand that amplifies our mission and establishes TikTok as a loved and trusted brand across the world and to drive execution in NA and LATAM.

Our work sets the global industry standard by defining what is possible and best in class action on our platform and setting the framework for global campaigns and programs.

AMS is our lead market and sets the tone for many global initiatives across PMM, Content, Corporate marketing, so creativity, a facility with data and research, a deep understanding of AMS markets, and yet a global mindset is essential.

Responsibilities:

  • Build a comprehensive global marketing media strategy across TikTok the brand, the product and the company, to deliver impactful uses of paid, organic and owned media that impact perception, drive growth and establish a voice for TikTok as a brand globally.
  • Build, scale and lead a team to shape media strategy, planning, and buying and establish innovation in our global campaign approaches.
Leverage our media partners to help scale and accelerate business metrics.

  • Work collaborative with the Integrated Marketing, Product Marketing, UG teams and regions to build a cohesive global media strategy including rolling out of best practices, new processes and new learning and scaled programs.
  • Build a reputation for TT social, media and owned channels to be best in class and recognized globally
  • Improve brand, engagement and content marketing capabilities via data and insights driven media strategies and plans, in close partnership with Marketing Insights & Analytics team and local Marketing teams
  • Be the subject matter expertise and act as thought leader internally within media strategy, panning, channels and tools across key marketing goals, campaigns performance indicators and evaluative techniquesQualificationsMinimum
Qualifications:

  • Bachelor's degree or above 5
years experience in a marketing or consulting role in fast-paced tech, entertainment companies or big consulting firms/agencies- Experience in media, media strategy role, ideally in the consumer tech industry or media agency- Experience presenting information to and developing relationships with executives and cross-functional colleagues- A proven track record as a strong strategic thinker with a results orientation who approaches any challenge with thoughtfulness, drive, data usage, and appropriate urgencyPreferred

Qualifications:

  • Experience bringing together crossfunctional teams to collaborate and deliver timely output; strong relationship builder with the ability to execute on and deliver complex operational projects involving multiple stakeholders
  • Ability to set goals and prioritize many initiatives and opportunities with minimal guidance
  • Ability to analyze data, identify trends, present key findings, and apply findings to future programs throughout the region
  • Structured planner with excellent communication skills and a passion for leading matrixed teams to develop inspiring marketing plans, develop new skillsets and processes
  • Exceptional written and verbal communication skills with peers, leadership and crossfunctional teamsTikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives.
Our platform connects people from across the globe and so does our workplace.
At TikTok, our mission is to inspire creativity and bring joy.

To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws.

If you need assistance or a reasonable accommodation, please reach out to us at https:
//shorturl.
at/cdpT2RegularExperienced.

Estimated Salary:
$20 to $28 per hour based on qualifications.

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