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Growth Marketing Manager

3 months ago

Remote, Oregon, United States Bobbie Full time

About Bobbie

Bobbie is creating a parenting culture of confidence, not comparison. And it starts with how we choose to feed our babies. We crafted our European style infant formula with purposefully sourced, organic ingredients to give parents a product they are proud to feed their babies, direct to their doorstep. Bobbie is proud to be the only US formula that is designed to meet both FDA and EU standards.

Although 83% of parents turn to formula in the first year of their baby's life, this is the silent majority that is often shamed for not being able to exclusively breastfeed. Co-founded by two moms and created by a team of mom scientists, nutritionists, pediatricians, and lactation consultants, the Bobbie team knows first hand that there is no one size fits all for feeding. With Bobbie, we hope you can Bottle Boldly.


As the Growth Marketing Manager, your role encompasses critical responsibilities aimed at scaling revenue for Bobbie's fast growing DTC business. You will play a pivotal role in streamlining paid media strategy, analyzing sales and consumer data to identify valuable trends and opportunities, and being the main point of contact for our agency partners. You'll also collaborate with cross-functional teams to facilitate our DTC experience strategy tailored to growing the Bobbie brand in a meaningful way. This is a remote, full time position reporting to the Director of Growth.

This role will:

  • Develop and manage acquisition for channels including paid social and affiliates
  • Own the affiliate marketing program, working closely with agencies to vet new opportunities, scale current initiatives, and nurture relationships
  • Oversee the creative briefing process for paid social, collaborating with creative, brand and influencer teams to develop best in class ads that drive high intent conversion with a strong focus on expanding UGC
  • Work closely with the Platform team to create a seamless, personalized customer experience, reducing friction and optimizing conversion.
  • Collaborate with the lifecycle, platform and brand teams to execute full-funnel strategies that aim to acquire and maintain customers throughout their feeding journey
  • Build thoughtful experiments that aim to consistently improve the user experience through consistent testing of creative, landing pages, offers and messaging
  • Analyze large datasets to spot trends and uncover opportunities, transforming insights into actionable strategies that steer growth initiatives and enhance Bobbie's DTC experience
  • Assist in handling administrative tasks and projects related to growth, including budget planning and forecasting in collaboration with demand planning and finance teams.

Requirements:

  • Performance or growth marketing experience
  • Demonstrated experience with a fast-growing DTC brand (subscription experience is a plus)
  • Previous ownership of a robust affiliate program with a proven track record of scalability
  • A deep understanding of paid media trends and best practices

What we would like you to have:

  • Proficiency in Excel and Google Suite.
  • A data driven, consumer-first approach
  • Analytical skills and ability to analyze large amounts of data
  • Excellent attention to detail and organizational skills.
  • Ability to work independently in a fast-paced environment

You're inspired by our core values:

  • Be Radical - We are change makers, rule breakers and stigma shakers. We are unapologetically bold and use our megaphone for good.
  • Nurture the Tension - Parenthood is full of healthy tension, and so is building a company. We embrace the unknowns, practice humility and are a culture of learners.
  • Deliver Ounce by Ounce - Our customers have entrusted us to feed their babies. We lose sleep over the details, so they don't have to.
  • Don't Assume - We embrace our unique perspectives, withhold judgment, and find beauty in the paths that brought us all to Bobbie. Our strength is celebrating each other and our collective voice.

Compensation and Benefits:

Our salaries are based on paying competitively for our size and industry. For fully remote roles, we have a single salary target per role that is differentiated based on geographic location (Group A, B, or C).

Group A (SF/Bay Area, Seattle, NYC): $150,000
Group B (Los Angeles, Chicago, Austin, Denver, Boston, San Diego, Phoenix, Philadelphia, Portland, Washington DC): $135,000
Group C (All remaining cities): $127,000

Benefits

  • Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction
  • 401k with match
  • Stock options
  • US-based remote work model
  • Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day)
  • 16 paid company holidays, plus an end of year holiday shut down
  • 16 weeks of paid parental leave with the option to take an additional 8 months unpaid
  • $75 monthly internet stipend
  • One year subscription to Bobbie or Baby's Only
  • Co-working space reimbursement

At Bobbie, we are committed to building a diverse and inclusive company. We seek to create a culture where everyone can belong because we believe that people do their best work when they can show up every day as their authentic selves. We welcome people of different backgrounds, experiences, abilities, and perspectives.

Bobbie is an equal opportunity employer. We do not make hiring or employment decisions on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, disability status or genetic information, in compliance with applicable federal, state and local law.

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