Sr. Marketing Specialist

1 month ago

Austin, Texas, United States Advanced Micro Devices Full time

WHAT YOU DO AT AMD CHANGES EVERYTHING

We care deeply about transforming lives with AMD technology to enrich our industry, our communities, and the world. Our mission is to build great products that accelerate next-generation computing experiences - the building blocks for the data center, artificial intelligence, PCs, gaming and embedded. Underpinning our mission is the AMD culture. We push the limits of innovation to solve the world's most important challenges. We strive for execution excellence while being direct, humble, collaborative, and inclusive of diverse perspectives.

AMD together we advance_

THE ROLE:

We are seeking an insightful and experienced Sr. Marketing Specialist to join our collaborative and close-knit team in Austin, TX. The WW Data Center Marketing Senior Specialist reports to the Data Center Case Studies Manager and will lead the development and management of data center case studies, with a primary focus on elevating customer testimonials and related content. This role is essential in driving initiatives to deepen customer relationships and achieve business success. You will work closely with sales, senior management, product marketing, and other departments to expand program offerings and ensure alignment with strategic goals. The role requires exceptional project management skills, a keen eye for detail, and a passion for storytelling in a fast-paced environment with tight timelines. You will establish and maintain relationships with customers, internal stakeholders, and third-party vendors, providing program support in all areas.

THE PERSON:

We are looking for a dynamic individual with a comprehensive understanding of corporate briefing programs, event management, and strategic customer engagement. You should excel in both creative and analytical aspects of the role, with a strong ability to build relationships across various levels of the organization. The ideal candidate is proactive, adaptable, and thrives in a fast-paced, fluid environment. You should be a quick learner, comfortable supporting multi-stakeholder projects, and possess strong project management and communication skills. A self-starter with an interest in growing your personal skillset, you should be accountable, have a continuous improvement mindset, and be ready to lead when necessary. Experience in Technology and Data Center is preferred, and you must demonstrate the highest level of professionalism in all customer and external partner interactions.

KEY RESPONSIBILITIES:

  • Develop and execute end-to-end strategies for capturing, managing, and promoting customer testimonials and references.
  • Partner closely with sales teams and business units to identify and prioritize customer success stories aligned with business objectives.
  • Establish and maintain relationships with key customers to facilitate the acquisition of testimonials and references.
  • Lead the planning and execution of customer interviews, case studies, video testimonials, and other content formats to effectively showcase customer success stories.
  • Drive the creation of compelling written and visual content that highlights the value and impact of AMD's solutions.
  • Collaborate with internal stakeholders and external agencies to ensure the timely production and dissemination of customer testimonials across various channels.
  • Measure and analyze the performance of customer testimonial initiatives to continuously optimize impact and ROI.
  • Stay informed about industry trends, best practices, and emerging technologies related to customer advocacy and incorporate insights into strategy development.
  • Partner with the OEM team and OEMs as needed for joint case studies.
  • Maintain a tracker of all projects, including status, timelines, and estimated completion dates.
  • Manage and upload all completed case studies to our resource libraries.
  • Facilitate the process and documentation for sales to get the customer's legal approval.
  • Manage external agencies for upcoming case studies and coordinate meetings with sales and the business unit to brief the agency on the solution sold.
  • Ingest, interpret, and apply feedback from multiple sources.
  • Work with campaign and social teams to amplify the impact of the voice of the customer.

PREFERRED EXPERIENCE:

  • Proven track record of successfully managing customer testimonial programs and driving measurable results.
  • Experience managing third-party agencies to support case study deliverables.
  • Exceptional communication, presentation, organizational, and storytelling skills, with the ability to distill complex concepts into clear and compelling narratives.
  • Experience with basic copywriting and editing.
  • Strong project management abilities, with experience managing multiple projects simultaneously.
  • Proficiency in leveraging various content formats, including written, video, and visual, to effectively communicate customer success stories.
  • Demonstrated ability to build and nurture relationships with customers, internal stakeholders, and external partners.
  • Analytical mindset with the ability to measure and report on the effectiveness of customer advocacy initiatives.
  • Strategic thinker with a proactive and results-oriented approach to problem-solving.
  • Knowledge of CRM systems, content management platforms, and other relevant tools and technologies.

ACADEMIC CREDENTIALS:

  • Bachelor's Degree in Business or Marketing preferred.

LOCATION:

Austin, Texas

#LI-KG1

#LI-Hybrid

At AMD, your base pay is one part of your total rewards package. Your base pay will depend on where your skills, qualifications, experience, and location fit into the hiring range for the position. You may be eligible for incentives based upon your role such as either an annual bonus or sales incentive. Many AMD employees have the opportunity to own shares of AMD stock, as well as a discount when purchasing AMD stock if voluntarily participating in AMD's Employee Stock Purchase Plan. You'll also be eligible for competitive benefits described in more detail here.

AMD does not accept unsolicited resumes from headhunters, recruitment agencies, or fee-based recruitment services. AMD and its subsidiaries are equal opportunity, inclusive employers and will consider all applicants without regard to age, ancestry, color, marital status, medical condition, mental or physical disability, national origin, race, religion, political and/or third-party affiliation, sex, pregnancy, sexual orientation, gender identity, military or veteran status, or any other characteristic protected by law. We encourage applications from all qualified candidates and will accommodate applicants' needs under the respective laws throughout all stages of the recruitment and selection process.

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