Content Marketing Specialist

2 weeks ago


Austin, Texas, United States University of Texas at Austin Full time

Role Overview: As a Content Marketing Specialist, you will play a pivotal role in crafting compelling narratives that resonate with our audience.

Key Responsibilities:

  • Engage in in-depth discussions with key stakeholders to create innovative content for various platforms, including blogs, digital and print advertisements, educational materials for patients, email outreach, and event promotional materials.
  • Produce informative patient education resources by simplifying intricate medical concepts into easily understandable language.
  • Monitor and evaluate content performance metrics, including audience engagement, website traffic, conversion rates, and user feedback, leveraging insights to drive strategic enhancements.
  • Assist in the formulation and execution of content strategies that align with marketing objectives and initiatives.
  • Identify content needs and gaps within the existing library, consistently proposing fresh content ideas that align with both immediate and long-term organizational goals.
  • Undertake additional related tasks as required.

Qualifications: Ideal candidates will possess a strong background in content creation and marketing, with a passion for healthcare communication.



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