Sales Development Representative

1 month ago

Washington, Washington, D.C., United States Primer Full time

Primer exists to make the world a safer place. We do this by providing trusted decision-ready AI to the world's most critical organizations. Our software enables leaders, operators, and analysts to better understand the changing world around us in real time and make informed decisions when the stakes are high. Primer has offices in San Francisco, Pasadena, CA and Arlington, VA. For more information, please visit


As a Sales Development Representative you will be a key member of the Federal Sales team and generate leads through a multi-channel approach. You will work closely with our account executives, coordinate customer intake meetings and be a brand ambassador for Primer at our events.

Role Responsibilities - How You Will Make an Impact

  • Growth: focus on increasing volume and quality of inbound and outbound leads through a multi-channel approach. Focus on expanding existing National Security business while also breaking into the federal civilian vertical.
  • Introductions to Primer: create a meaningful first impression to our prospects and foster client relationships
  • Execution: identify, prioritize, and target a list of key strategic accounts while managing end to end sales for some of the new inbound prospects
  • Collaborate: have the ability to utilize resources within and outside of the organization to capitalize on business opportunities
  • Organize: Maintain meticulous records of the sales process and update customer activities in the company's CRM/Marketing software to ensure effective prospecting management.

Relevant Skills and Experience

  • 3-4 years' experience prior sales and prospecting experience at a Software/Technology company highly preferred
  • Self-starter who can multitask and adapt to rapidly changing situations
  • Ability to establish clear value propositions through excellent written and verbal communication skills
  • Must be able to work autonomously and collaborate in a cross-functional team environment
  • Experience with Salesforce or similar CRM a plus
  • BA/BS degree is preferred

The annual cash compensation range (OTE) for this position is US$100,000 to US$120,000. Final compensation will be determined based on experience and skills and may vary from the range listed above.


Primer works closely with the U.S. defense and intelligence establishment. Any offer of employment is conditioned on an applicant or employee being able to meet any applicable government contract requirements. The company may rescind any offer of employment to an applicant or terminate an employee if the applicant or employee is unable to perform the functions of the position in compliance with applicable government contracts or if an applicant or employee makes a false attestation of compliance.

What We Offer

We are a series D funded company with investors from Addition, USIT, Lux Capital, Amplify Partners, Addition Capital, Bloomberg Beta, and others. We are intentional around building a diverse and inclusive team of subject matter experts to better advocate for the needs of our users.

We care a lot about our work and about the well being of our team. We encourage everyone to work at a sustainable pace and have a flexible vacation policy for team members to utilize, Wellness Days and 100% paid leave for parents of growing families.

We offer competitive compensation and comprehensive benefits. This includes full medical, dental, and vision coverage, fertility benefits through Carrot, mental health coverage on demand with Headspace Care+, Gympass+ Membership via Wellhub, One Medical Membership, 401(k), remote work stipends, and monthly internet allowance.

Primer is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Please see the United States Department of Labor's EEO poster and EEO poster supplement for additional information.

If you need assistance or accommodation due to a disability, you may contact us at

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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