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Digital Marketing Specialist
2 months ago
TITLE
Digital Marketing Specialist
WHAT YOU WILL ACHIEVE
The Digital Marketing Specialist will join Addgene during an exciting time as we build on 20 years of experience to grow our support of the scientific community. You will support and execute marketing initiatives to enhance brand awareness, drive revenue, and increase market share. By leveraging your expertise in digital marketing, CRM management, and data analytics, you will contribute significantly to the optimization of our marketing strategies and the effectiveness of our campaigns. Your work will directly impact our ability to reach and engage with our target audiences, ultimately fostering growth and innovation within the scientific community.
POSITION REPORTS TO
Director of Content
DURATION
This is a one year temporary full time hire eligible for our amazing benefits package (100% company paid health care, PTO, 403b, lifestyle and professional development stipend)
SALARY
$62-72K
APPROXIMATE START DATE
ASAP
LOCATION & POLICY ON REMOTE WORK
This role is completely flexible to be fully remote, hybrid, or onsite, whatever works best for you Our office is located at 490 Arsenal Way in Watertown, Massachusetts. Our beautiful office space has free, ample parking with a complimentary shuttle from Harvard Square and is on multiple bus lines, with the cost of public transit covered by Addgene (if onsite at least 4 days/week).
You must be a resident in one of the following states: MA, VT, ME, RI, NC, FL, CO and OH.
Addgene's Covid-19 Safety Measures
At this time, vaccinations are strongly encouraged for all employees of Addgene, but not required.
The Organization:
Addgene is a thriving non-profit life sciences organization that supports and accelerates important research and discovery for scientists all over the world. Since its founding in 2004, Addgene has grown and innovated in order to assist the research community by archiving and sharing useful research materials and resources (such as plasmid DNA samples, viral vectors, and recombinant antibodies) with scientists worldwide. Broad availability of these unique research materials promotes the advancement of research in a wide variety of disciplines, including cancer, heart disease, and neurodegenerative disorders, while increasing collaboration within the scientific community. Learn more here from one of our founders, Melina Fan.
In joining our team as an "Addgenie", you will work with multidisciplinary internal teams to help fulfill this mission, including scientists, software engineers and product developers, renowned customer support teams, marketing gurus, and business development professionals. Together, Addgenies create and enhance opportunities for research scientists to deposit their materials, find products and resources easily on our website, and receive unparalleled support in receiving and expertly using our materials in their own experiments.
To Succeed in this Role, You Will:
- Plan, implement, manage, analyze, and optimize paid search engine marketing campaigns, such as Google Ads.
- Create and execute marketing campaigns, track their success, and perform necessary adjustments for continuous improvement.
- Oversee and maintain the HubSpot CRM platform, ensuring data accuracy, integrity, and completeness.
- Clean and maintain existing properties, reports, and workflows within HubSpot as appropriate.
- Review annual paid advertising contracts, coordinate ad requirements, and monitor ad performance.
- Explore new advertising opportunities and manage product listings on life science marketplaces.
- Analyze performance data from social media and blog content to assess the effectiveness of current strategies.
- Develop and implement improvements based on data insights to enhance engagement and reach.
- Monitor trends and audience behaviors to inform content strategy and optimize performance.
Skills and Competencies
- BA/BS in business, marketing, digital analytics, or a relevant field
- 2+ years of marketing experience, preferably in the life sciences
- 2+ years experience with HubSpot CRM and data analytics
- Solid knowledge of website analytics tools and Google Ads
- Excellent communication skills and the ability to collaborate effectively with cross-functional teams.
- Strong attention to detail, to manage the integrity of the CRM data
Life at Addgene:
Addgene prides itself on being a truly special place to work. We are an inclusive and welcoming group of people from many backgrounds and perspectives, and we believe in flexibility and strong work/life balance. Our staff are engaged in multiple professional development opportunities, and give the company their ideas and feedback regularly. We also never pass up an opportunity to have a little fun, whether it be popping popcorn for our outdoor movie night, dressing up as Schitt's Creek characters for our Halloween costume contest, or sharing hilarious pictures of our fur babies on our Slack #pets channel. Whether you're a bookworm, an athlete, or an interior design connoisseur, there's a place for you to step away from your daily work and connect with your colleagues.
Addgene also provides very competitive benefits and continuously works to maintain an inclusive culture:
- Benefits for Full-Time Employees
Addgene puts its people first. We offer a comprehensive 100% company-paid benefit package that includes health, dental, life, short-term, and long-term disability insurance. In addition, employees are encouraged to participate in an individual 403(b)(7)-retirement account. The cost of public transportation is fully paid by the company.
Part-Time Employees also enjoy benefits such as Pet Insurance, Onsite yoga classes, and yearly one on ones with a financial professional. Addgenies working 20 or more hours per week in a non-temporary capacity are automatically enrolled at a 3% deferral, and those working 4 or more days per week are eligible for a MBTA/commuter rail pass.
- Diversity, Equity, and Inclusion at Addgene
Addgene is committed to creating and fostering a diverse, supportive, and inclusive working environment. All of our initiatives benefit from the diverse and open worldwide scientific community that we work with, and we believe that the best innovations and discoveries come from diverse teams. Addgene will continue to build these diverse teams, as well as continue to do the hard work of examining how Diversity, Equity and Inclusion can be meaningfully woven into our work life, foremost and always to combat bias of all kinds. We are looking forward to continuing to get to know and celebrate a variety of perspectives and backgrounds as we grow our teams; and in doing so, we will bring more scientists together to share their resources in order to change the world.
