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Marketing Manager, Global Media
2 months ago
Bold. British. Creative: that's BBC Studios. Combining the strengths of the UK's most-awarded production company with a world-class distributor, we fund, create, distribute and commercialize world-class content for the BBC and other UK and international companies. Our aim is to inspire audiences around the globe with quality content that informs, educates and entertains and to strengthen the BBC, our partners and wider industry both creatively and financially. We seek to be the best British content company in the world; a first-choice partner and employer, where everyone can flourish and do their best work.
Job Purpose
The Marketing & Insights team supports an array of divisions within BBC Studios including Digital News & Streaming and Content Sales. This department works cross functionally to deliver work rooted in insights and creativity to promote the BBC's award-winning content and expand our footprint.
The Marketing Manager will support commercial objectives, key B2B initiatives, and FAST channels across BBC Studios. This role will focus on the creation and execution of materials for Content Sales and trade events as well as marketing across our FAST portfolio delivering on business KPIs, across all genres. The ideal candidate is ambitious, passionate about television and a creative marketer.
Key Responsibilities and Accountabilities
- Write briefs to fulfill marketing needs for B2B presentations and trade events
- Create pitch presentations and one-sheets for Sales that showcase market differentiation and drive demand
- Crafting key selling points, narrative, copywriting and desk research
- Oversee the creation of B2B art, trailers and EPK working closely with our in-house creative team to ensure success of materials in the market
- Devise Sales events strategy in North America that complements global trade plans
- Manage and execute events; including the develop of assets
- Collaborate with the UK Genre Brands teams on assets and strategy
- Partner closely with Sales to understand all needs, strategize around titles and partners and create ad hoc materials
- Develop strategy and assets for FAST channels and marketing initiatives
- Track all projects back to team and business KPIs
- Manage delivery of creative assets to partners and internal stakeholders
- 6-8 years of experience in the entertainment industry, preferably with B2B marketing and trade event experience
- Familiarity with BBC programming and British television programming in general a plus
- Strong analytical and problem resolution skills, as well as the ability to anticipate and direct the next steps needed
- Self-starter and a resourceful individual
- Excellent project management skills and multi-tasking abilities
- Must have strong attention to detail and organizational skills
- Excellent written and verbal communication skills
- Proactive, collaborative team player
- 100% Employer-Paid Medical and Dental Insurance (PPO plans)
- Generous Paid Time Off
- Flexible, Hybrid Working Arrangements
- Work/life balance
- Free Retirement Consulting to All Employees
- Pet Insurance
- Commuter Benefits
- Gym Reimbursement
The anticipated annual base salary for this position is $70k to $80k. This range does not include other benefits that an individual may be eligible for. The actual base salary offered depends on the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and geographic location of the position.
About the BBC
We don't focus simply on what we do - we also care how we do it. Our values and the way we behave are important to us. Please make sure you've read about our values and behaviors in the document attached below.
Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.
We want to attract the broadest range of talented people to be part of the BBC - whether that's to contribute to our programming or our wide range of non-production roles. The more diverse our workforce is, the better able we are to respond to and reflect our audiences in all their diversity.
We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles unless operational requirements prevent otherwise.
