Product Marketing Manager
3 weeks ago
About the Role
We are seeking a Product Marketing Manager to join our team at Datassential, a global food and beverage intelligence platform. As a Product Marketing Manager, you will be responsible for developing and executing go-to-market strategies for new products and feature enhancements, ensuring alignment with company goals.
Key Responsibilities
- Develop compelling product positioning, messaging, and value propositions that resonate with target customer segments, including foodservice operators, retailers, and manufacturers.
- Partner with the product team to deeply understand product roadmaps, translating features into customer benefits that drive adoption and retention.
- Collaborate with sales and customer experience teams to develop sales enablement materials, including presentations, case studies, battle cards, and demo scripts.
- Conduct market research and competitive analysis to stay informed on industry trends and competitor positioning.
- Work closely with the content marketing and demand generation teammates to drive integrated campaigns that promote our products and increase brand visibility.
- Serve as a subject matter expert for Datassential's products, providing training and support to internal teams as needed.
- Develop thought leadership content that highlights Datassential's market position and expertise.
- Track the voice of the customer (VOC) through feedback loops and surveys, and report and merchandise key insights internally to guide product development and externally to demonstrate customer-centric innovation.
Requirements
- Bachelor's degree in Marketing, Business, or a related field; an MBA is a plus.
- 5+ years of experience in B2B product marketing, preferably within the food and beverage, SaaS, or data/analytics industries.
- Experience with market research and competitive analysis.
- Ability to manage multiple projects simultaneously and work cross-functionally in a fast-paced environment.
- Proficiency in Microsoft PowerPoint.
Why Datassential?
We are a high-growth, high-performing company in the food and beverage industry, and we are looking for a talented Product Marketing Manager to join our team. As a Product Marketing Manager at Datassential, you will have the opportunity to work with a dynamic, collaborative, and creative marketing team that is on the rise. You will also have the chance to make a real impact on our products and services, and to contribute to the success of our company.
What We Offer
- Competitive salary and annual bonus eligibility.
- Affordable Medical, Dental, and Vision Insurance, including a no cost employee-only plan.
- 401K with dollar-for-dollar company match up to 5%.
- Unlimited PTO, recharge days, and Christmas through New Year break.
- Remote Stipend (non-Chicago residents).
- Wellness Reimbursement or HQ Gym access.
About Us
Datassential is a global food and beverage intelligence platform that offers a suite of innovative solutions that empower over 90% of the largest global brands in the food & beverage ecosystem to more effectively develop, market, and sell their products. We are headquartered in Chicago, USA, and have gained momentum in global markets through our acquisition of CHD Expert (HQ: France) in 2022. We recently received investment from New Mountain Capital and Endicott Capital, two top-tier private equity firms, which enables us to accelerate our product roadmap and enhance our R&D efforts to deliver even more value-added features and solutions for our clients.
Our Culture
We celebrate diverse backgrounds and new perspectives while cultivating expertise in all things food and beverage. Food brings people together, and there's room for everyone at Datassential's table. We are a remote-first team that values collaboration, creativity, and innovation, and we are looking for a talented Product Marketing Manager to join our team and contribute to our success.
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