Senior Content Specialist

2 months ago

San Diego, California, United States Brain Corp Full time

Brain Corp is a San Diego, California, USA-based AI company creating transformative core technology for the robotics industry. Our purpose is to create autonomous technology that helps the real world work better. Brain's robotic and AI solutions help retailers ensure that the right product is on the right shelf at the right price, in a clean environment. Through the BrainOS Robotics Platform, which powers the largest global fleet of the Autonomous Mobile Robots (AMRs) in operation in commercial public spaces, Brain Corp delivers insightful and efficient automated solutions in both commercial floor cleaning and inventory management, empowering organizations and their employees to achieve more. Brain Corp currently powers more than 30,000 AMRs, representing the largest fleet of its kind in the world. Brain Corp is funded by the SoftBank Vision Fund, Clearbridge, and Qualcomm Ventures.

Position Summary:

Brain Corp is seeking an experienced and talented Senior Content Specialist to join our dynamic marketing team. This pivotal role is designed for a passionate content strategist and creator who thrives on crafting compelling narratives across various platforms. The Senior Content Specialist will be instrumental in shaping our content strategy, ensuring that it resonates with our target audiences, particularly within the retail sector, and aligns with our broader marketing and business objectives.

Essential Job Functions:

  • Develop and execute a content strategy aligned with the company's overall marketing and business goals.
  • Manage and create high-quality, compelling content, including blogs, social posts, newsletters, website copy, landing pages, ads, ebooks and more
  • Develop targeted content strategies for demand and lead generation efforts, crafting compelling content tailored to various stages of the sales funnel.
  • Craft foundational messaging frameworks and distinctive brand perspectives
  • Partner with Public Relations (PR) to identify and create opportunities for executives and subject matter experts (SMEs) to contribute to industry publications through insightful and valuable content, specifically targeting the retail industry
  • Ensure that content aligns with SEO best practices and is optimized for search engines
  • Manage content calendars and schedules to maintain consistent publishing cadence and meet deadlines
  • Utilize data analytics and metrics to evaluate content performance effectiveness and optimize future content strategies
  • Collaborate with cross-functional teams as well as external stakeholders to enrich the content and expand its reach

Education and/or Work Experience Requirements:

  • Bachelor's degree in Marketing, Communications, Journalism, or related field
  • 4+ years of experience in content strategy, preferably in B2B and the retail industry
  • Proven track record of creating and implementing successful content strategies

Required Knowledge, Skills, Abilities, and Other Characteristics:

  • Strong understanding of SEO best practices and content optimization
  • Excellent written and verbal communication skills to articulate ideas clearly, present findings and collaborate with stakeholders at all levels
  • Ability to work collaboratively in a fast-paced, startup environment.
  • Ability to think strategically and align initiatives with broader business objectives
  • Strong problem solving skills
  • Effective time management skills to prioritize tasks and manage deadlines
  • Strong knowledge of Hubspot

Things that make a difference:

  • Proficient in designing visually compelling content assets using Illustrator, Photoshop and/or Canva.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Essential functions may require maintaining the physical condition necessary for sitting, walking or standing for periods of time; operating a computer and keyboard; use of hands to finger and grasp; talk and hear at normal room levels; visual acuity to determine the accuracy, neatness, and thoroughness of the work assigned or to make general observations of facilities or structures; push or pull up to 20 pounds.

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The noise level in the work environment is usually quiet to moderate. Employees are exposed to the typical office environment with computers, printers and telephones.

Salary Range:

The anticipated hourly rate for candidates who will work in San Diego, California is $38.45 to $49.76. The final salary offered to a successful candidate will be dependent on several factors that may include but are not limited to the type and length of experience within the job, type and length of experience within the industry, education, etc. Brain Corp is a multi-state employer and this salary range may not reflect positions that work in other states.

In addition to base pay, our competitive total rewards package consists of:

  • A discretionary annual target bonus
  • Stock options
  • Generous 401(k) match with no waiting period and immediate vesting
  • Comprehensive suite of health insurance benefits for employees (and their families) including a variety of medical plan options (including an HSA with employer contribution), dental, vision, life and disability insurance, Employee Assistance Program (EAP)
  • Access to Flexible Spending Accounts (Medical and Dependent Care)
  • Generous vacation plan, Paid Sick Leave, time off for volunteering in the community, 10 paid company holidays and a winter company shutdown

Additional Perks include:

  • Free on-site lunch available in the San Diego office
  • On-campus gym including pool and tennis courts in the San Diego office
  • Opportunities to connect with colleagues including monthly game nights, hikes, wellness challenges, and community events
  • Internal continuous learning events

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