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Social Media Marketing Specialist

4 months ago

Austin, Texas, United States RED VELVET Full time

OVERVIEW:

The Social Media and Marketing Specialist is responsible for helping put RED VELVET's best face forward to the world as well as executing on plans to increase interest in the brand and our services.

This person oversees all RED VELVET social media marketing efforts, including management of the brand's presence on social channels (existing and new/burgeoning) and includes and support of outbound and promotional marketing efforts and deliverables.

This position reports into the Senior Marketing Manager and is part of the Business Development team.

MINIMUM PERSONAL CHARACTERISTICS & SKILLS:

Advanced interpersonal skills; understands how to work with all types

Demonstrates maturity and composure

Is a self-starter and has a bias toward action

Scrappy - has an "I can figure it out" mindset; seeks to continuously learn more

Can "connect the dots"; is perceptive

Moves quickly and acts with urgency, balancing between proactivity and reactivity

Extremely detail-oriented and can managing multiple work streams at once

Strong design eye and skillset

Understands the power of brand and is especially excited about the RED VELVET brand

Working knowledge of and experience with the Adobe Creative Suite

BONUS: Deep knowledge and understanding of current common social media platforms, as well as SEO tracking and analytics

KEY RESPONSIBILITIES:

Content Strategy & Calendar

Assist in developing annual marketing and content strategy, including goals for the year

Maintain the MASTER content calendar, tracking the plan for all active and upcoming channels to be activated, where/when appropriate

Assist in the development of the brief for the photographer and/or videographer to capture marketing assets and brief in advance of program (AM to write the brief)

Incorporate program highlights into content calendar and identify opportunities for case studies that can be featured on the website, in marketing materials or proposals

RED VELVET Website

Update, with guidance from manager, website feed with interesting and relevant content from channels, including "Insights" (blog), program showcases, network updates and industry highlights

Update "Insights" page

Brainstorm insight topics with manager and CEO

Comment, edit, proofread & add additional internal & external links

Select compelling header image related to topic

Publish and promote on channels

Manage/approve comments

Respond or inform necessary parties to respond

Update "Work" section in accordance with strategy

Keep plugins & other Squarespace items up to date

Update careers section after Careers Specialist publishes on CareerPlug

Update team section with new hires after the person has been with the company for three (3) months and/or has a headshot to share, along with bio

Social Media

Plan (with guidance from supervisor), create, publish, and share new content (including original text, images, video, and code) in accordance with set goals and objectives

Ensure social media posts and updates are on brand and in accordance with our style guide)

Inform development and optimization of our social media strategy with competitive monitoring, research, platform determination, messaging, and audience identification and refinement

Stay up to date with the latest social media best practices and technologies

Set up and optimize company pages within each platform to increase the visibility of the company's social content

Monitor SEO and customer engagement and suggest content optimization

Respond to, with guidance from manager, general direct messages and comments; moderate user-generated content

RED VELVET Internal and External Marketing Events/Efforts

Own the creative asset library, keeping it updated with any brand evolution we may add/modify

Develop creative assets for internal events and marketing-related events, with support from Creative team

Manage the internal Adobe Creative Library for Creative team to use.

Develop Marketing campaign and creative assets for external marketing efforts (LinkedIn, Instagram, Google, Print, Digital), with guidance from manager

Assist in onsite communications where necessary/pre-determined for marketing asset capture

Assist in delivering of client gifts, leveraging the Business Development team for fresh ideas and implementation

Bolster your network by interacting with industry professionals and influencers via social media

Client Program-Related

Assist manager in direction of Account Leads/ creative director on photography shot list if photos are being used for marketing purposes (vs client hired)

Assist in videography prep and onsite communication, manage photography prep/communication when necessary

Help produce, where needed and available, end-to-end collateral material for marketing purposes and social channels

Manage event content/assets after event to ensure each is properly loaded into Google Drive, including event details, keywords & notes about any sharing restrictions, as needed

Assist manager in being "go-to" for any ad-hoc photo requests from press, PR, or Visit Austin

If you made it this far & are still interested, please apply and tell us what makes you ROCK as a Social Media & Marketing Manager. No phone calls, please. We will respond to candidates who have qualified for the first round of interviews.

DISCLAIMER: This job description is designed to indicate the general nature and level of work performed by associates within this classification. It is not designed to confirm or be interpreted as a comprehensive summary of all duties, responsibilities, and qualifications required of associates assigned to this job.

RED VELVET is an Equal Opportunity Employer.