Marketing and Social Media Coordinator

23 hours ago


Austin, Texas, United States Uptown Cheapskate Full time
Job Title: Marketing and Social Media Coordinator

Uptown Cheapskate is seeking a creative and dynamic Marketing and Social Media Coordinator to join our team. As a key member of our marketing team, you will be responsible for developing and implementing a comprehensive social media strategy that aligns with our brand identity and business goals.

Key Responsibilities:
  • Develop and execute a social media strategy that resonates with our target audience and enhances brand visibility.
  • Monitor and analyze customer expectations and preferences.
  • Maintain, develop, and optimize social media strategies and content for existing and emerging platforms.
  • Plan and develop social media campaigns that drive customer engagement and sales.
  • Craft compelling content and collaborate with the marketing team to design visually appealing graphics, photos, and videos.
  • Engage with customers on different channels and respond to inquiries in a professional and customer-centric manner.
  • Analyze campaign KPIs and transform key data into actionable insights for stakeholders.
  • Stay current with social media trends, best practices, and emerging platforms to ensure Uptown Cheapskate remains at the forefront of digital marketing.
Requirements:
  • Experience as a social media manager or a similar role.
  • Knowledge of best practices for social media platforms, including Instagram, TikTok, Twitter, Facebook, and YouTube.
  • Excellent verbal and written communication skills and work ethic.
  • Creativity and ability to craft and/or develop engaging content.
  • Time management skills, organization, and the ability to multitask.
  • Canva or like graphic design tools.
  • AI integrated content design tools.
Preferred Qualifications:
  • Three years of experience in professional content curation and social media marketing.
  • Bachelor's degree in Marketing, Communications, or a related field (or equivalent work experience).
  • Proven experience as a Social Media specialist, coordinator, manager, or similar role, preferably in the retail or fashion industry.
  • Proficiency in social media platforms, content creation, and analytics.
  • Strong understanding of current social media trends, algorithms, and best practices.
Benefits:
  • Competitive salary and potential for performance-based bonuses.
  • Health insurance, 401k, PTO, and other benefits available.
  • Opportunity to contribute to the growth and success of an established retail brand.
  • Collaborative and supportive work environment.
  • Employee discounts on Uptown Cheapskate merchandise.
  • Professional development and growth opportunities.


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