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Vice President, Corporate Marketing

4 months ago

Remote, Oregon, United States Iodine Software Full time

Vice President, Corporate Marketing
Join us. Let's make a direct impact in healthcare.
Being an Iodine employee means becoming part of something bigger: using clinical AI technology to drive smarter healthcare processes and positively impact patient care.
Who we are:
Iodine is an enterprise AI company that is championing a radical rethink of how to create value for healthcare professionals, leaders, and their organizations: automating complex clinical tasks, generating insights and empowering intelligent care. Powered by one of the largest sets of clinical data and use cases available, our groundbreaking clinical machine-learning engine, Cognitive ML, constantly ingests the patient record to generate real-time, highly focused, predictive insights that clinicians and hospital administrators can leverage to dramatically augment the management of care delivery.
What we're looking for:
We are searching for a Vice President of Corporate Marketing to build a high-functioning SaaS marketing function and team This leader is responsible for the organization's brand presence, transforming a creative services discipline, expanding our go-to market strategy and ultimately achieving our revenue and retention targets through new and proven marketing channels. This person will build and own strategic marketing initiatives and campaigns, rooted in insights and data. The ideal candidate has clear, demonstrable experience as a metrics-driven and Enterprise Healthcare B2B marketer who brings a mix of brand, product and performance marketing expertise to the role.
What you'll do:

  • Drive full stack corporate marketing efforts across brand marketing, communications & PR, creative services, events and demand generation
  • Develops and executes comprehensive marketing strategies that align with the business objectives and drive revenue growth
  • Develops and manages marketing budgets to ensure ROI on the organization's marketing initiatives and investments
  • Build and manage a high-functioning team across multiple disciplines and levels.
  • Work cross-functionally with stakeholders in product, sales and customer success to ensure well coordinated, high-touch experiences.
  • Develop creative briefs and see through project plans with cross-functional stakeholders.
  • Work with B2B product marketing team to craft positioning and messaging across all products and services for diverse B2C audiences.
  • Continuously measure and analyze marketing performance and adjust strategies as needed to optimize effectiveness and results
  • Will be seen as a key influencer and subject matter expert with industry trends and best practices to ensure marketing efforts are innovative and effective for the organization's growth


What we'd love to see:

  • Bachelor's degree in Marketing, Business or related field required
  • Required: 7+ years in a Healthcare Enterprise B2B and SaaS marketing leadership position, and at least 5+ years of previous management experience
  • Experience managing marketing efforts in the healthcare industry, ideally B2B with providers (hospitals and health systems).
  • Demonstrated broad and well-developed functional marketing skills in a dynamic industry
  • Proven strategic thinker and innovative communications leader with an ability to lead the development of programs that are distinctive, relevant, creative, measurable and aligned to the strategic direction of the business
  • Demonstrated expertise and experience in storytelling with executive (C-suite) and consumer communications
  • Ability to establish meaningful metrics and scorecards for gauging function effectiveness and oversee the development and management of budgets, team structure, and reporting
  • High degree of knowledge, including detailed hands-on experience, using Salesforce, marketing automation (eg Hubspot), , and other martech tools
  • Proven ability to juggle many tasks, move forward in ambiguous situations, and adhere to deadlines in a dynamic, collaborative environment
  • Ability to travel a minimum 20%, if necessary


Please note this position is not restricted solely to the responsibilities listed above and that the job scope and responsibilities are subject to change.
What we offer:

  • Health Benefits Package: Medical, Vision, Dental
  • Telehealth
  • Pharmacy Resources
  • Savings and Spending Accounts
  • Life & AD&D Insurance
  • Disability Insurance
  • Travel Assistance and ID Theft Protection
  • Accident Insurance
  • Critical Illness Insurance
  • Hospital Indemnity Insurance
  • Pet Insurance
  • Employee Assistance Program
  • Lifestyle Spending Benefit
  • Legal Plan
  • 401(k) Retirement Savings Plan and Match


Why should you join Iodine?
This is a unique opportunity to join a close-knit, rapidly growing team and help us improve a key piece of the organization. You will have the opportunity to drive smarter healthcare processes through technology, so hospitals can stay focused on patient care. You will join a passionate and ambitious team, with a proven record of success building multiple companies. Learn more about our company culture on Built In Austin and on our website at .
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