Manager of Growth Marketing

2 months ago


Detroit, Michigan, United States Detroit Symphony Orchestra Full time

MANAGER OF GROWTH MARKETING JOB DESCRIPTION

Department: Marketing & Audience Development
FLSA Status: Exempt
Work Location: Hybrid
FT/PT: Full-time
Last Revision Date: 7/10/24

How to apply: A cover letter is required for consideration of this position and should be attached as the first page of your resume. The cover letter should address:

  • Your specific interest in the position and working at the Detroit Symphony Orchestra.
  • Outline your skills and experience that directly relate to the responsibilities of the role.

*The Organization: *The Detroit Symphony Orchestra (DSO) is known internationally for trailblazing performances, collaborations with the world's foremost musical artists, and a deep commitment to serving our community. Making its home in historic Orchestra Hall at the Max M. and Marjorie S. Fisher Music Center, the DSO actively pursues its vision to be an inclusive and culturally relevant community where all people can experience their world through music.

The DSO is a complex organization. Operating 365 days per year in historic Orchestra Hall, one of America's most acoustically perfect concert halls, we are a performing arts institution, an educational facility, and a community center. We are governed by an independent Board of Directors and employ both union and non-union employees as musicians, stage crew, and administrative staff. Creating a unified culture throughout the institution is an organizational imperative, and we are guided by our values of excellence, diversity, resilience, collaboration, and innovation. The DSO is also deeply invested in the city of Detroit; through our Detroit Strategy initiative, we are expanding the DSO's participation in the growth and well-being of the city.

The DSO's commitment to diversity, equity, and inclusion is paramount to who we are; we work to create an environment where all employees are seen, valued, and supported to enable their best every day. This is essential as we pursue our mission to impact lives through unforgettable musical experiences by sustaining a world-class orchestra for the city of Detroit and the global community.

The DSO offers a unique, fast-paced working environment, an excellent overall compensation package, and is an Equal Opportunity Employer. For more information, visit {target="_blank" rel="noopener" cke-saved-href=""}

Position Summary: The Detroit Symphony Orchestra is looking for a creative thinker to serve as its next Manager of Growth Marketing. This position is a critical role within the Growth Marketing Team in the DSO's Marketing and Audience Development department. This Manager of Growth Marketing is responsible for driving new audience growth for programs of all DSO series, assisting in the design of single ticket promotional campaigns to drive revenue and grow audiences across a range of programming which includes:

  • PVS Classical series
  • PNC Pops series
  • Paradise Jazz series
  • Young People's Family Concerts & Tiny Tots
  • William Davidson Neighborhood Concert Series
  • Special presentations and co-presentations
  • Cube Theatre and Sosnick Courtyard
  • Detroit Neighborhood Initiative events
  • DTE Community Concerts

The position is also the Growth Marketing team's email lead and manages the marketing email schedule. Successful candidates should be dynamic self-starters driven by strategic thinking, imagination, and the ability to make decisive, results and action-oriented, data-based decisions.

Specific Duties and Responsibilities:

Oversee the DSO's digital marketing ecosystem and devise strategies to




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