Director, Enrollment Management Marketing and Communications
4 weeks ago
Director, Enrollment Management Marketing and Communications
Wayne State University is searching for an experiencedDirector, Enrollment Management Marketing and Communicationsat its Detroit campus location.
Wayne State is a premier, public, urban research university located in the heart of Detroit, Michigan where students from all backgrounds are offered a rich, high-quality education. Our deep-rooted commitment to excellence, collaboration, integrity, diversity and inclusion creates exceptional educational opportunities which prepare students for success in a global society.
Position Purpose:
Director, Enrollment Management Marketing and Communications oversees all marketing around undergraduate admissions. Serves as a strategic partner in enrollment marketing for master's and certificate programs and collaborates with all graduate programs who manages their own marketing enrollment plans.
This role will lead marketing efforts for Enrollment Management, supporting the Office of Undergraduate Admissions and Office of Student Financial Aid. The Director will have direct oversight of the Enrollment Management communications team.
The Director will manage staff, develop and deliver marketing and other critical communications to prospective students and families, and collaborate with various university stakeholders, including Marketing and Communications (MAC) and Academic Communications. The Director will demonstrate knowledge of best practices within the profession and stay current with higher education trends. The Director will serve as a lead thought partner on strategy development related to recruitment communication for graduate level enrollment efforts. The Director will report to the Vice Provost for Enrollment Management, with a dotted line report to the Assistant Vice President for Strategic Operations and Academic Communications.
Essential Functions:
Leads enrollment marketing and communication efforts, including development, management, and assessment of messaging campaigns to various audiences. Ensures that quality enrollment funnel content is being produced to enhance enrollment and student engagement.
Serves as a key thought and collaboration partner for Enrollment Management marketing for masters and certificate programs via collaboration with all graduate programs.
Utilizes data analytics to assess the effectiveness of enrollment marketing efforts.
Identifies trends, benchmark competitive marketing strategies, and generates regular reports for university leadership related to performance of campaigns and publications. Makes data-driven recommendations for continuous improvement and resource allocation.
Serves as a primary enrollment liaison with Marketing and Communications (MAC) as well as with Academic Communications, including the Schools and Colleges.
Directs and oversees staff, including recruitment, hiring, and training, as needed. Provides support and guidance to assigned staff. Manages employee performance and effectively coaches.
Manages relationships with external partners supporting our Enrollment Management communications and marketing efforts.
Performs other duties as assigned.
Minimum Qualifications:
Education: Bachelor's degree
Master's degree preferred
Experience: Specialist(minimum 5 years of job-related experience)
Requires a minimum of 5 years' experience in developing communication plans, drafting messaging, leading marketing campaigns within public relations, marketing or communications.
At least 2 years' experience within a higher education and/or non-profit setting.
Knowledge, Skills and Abilities:
Leadership Skills:Ability to delegate work, set clear direction and manage workflow. Strong mentoring and coaching skills. Ability to set and implement a self-directed agenda. Ability to prioritize work assignments to meet deadlines.
Teamwork and Peer Relationships:Ability to work with others at all organizational levels to ensure work is completed and objectives are met. Ability to be a contributing and constructive member of a unit. Demonstrates ability to build a collaborative, team environment within assigned areas.
Content and Customer Focused:Proven experience crafting direct marketing strategies and executing communication efforts that contributes to the success of enrollment goals.
Communication Skills:Expresses oneself clearly in conversations and interactions with others. Writes clearly and informatively to explain complex issues to internal and external stakeholders. Fosters open communication within across the university.
Problem-Solving Skills:Gathers and analyzes information skillfully to resolve problems in a timely manner. Uses reason when dealing with sensitive and confidential situations.
Planning and Organizational Skills:Prioritizes and plans work activities; adapts to changing conditions. Communicates changes and progress. Flexible in dealing with frequent changes in priorities, workflow, or unexpected events.
Analytical and Technical Skills: Strong understanding of various higher education systems such as SLATE, with ability to interpret data and information. Experience working within a CRM solution preferred. Working knowledge of HTML, Microsoft Office, and design programs, such as or equivalent to QuarkXPress, Illustrator, InDesign and Photoshop. Ability to compile and assess statistical data and produce strategic next steps.
School/College/Division:
H92 - Student Affairs
Primary department:
H7502 - Enrollment Services Center
Employment type:
- Regular Employee
- Job type: Full Time
- Job category: Staff/Administrative Funding/salary information:
- Compensation type:Annual Salary
- Salary hire maximum:$120,000 Working conditions: Normal office environment Job openings:
- Number of openings: 1
- Reposted position: No Background check requirements: University policy requires certain persons who are offered employment to undergo a background check, including a criminal history check, before starting work. If you are offered employment, the university will inform you if a background check is required. Equal employment opportunity statement: Wayne State University provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. The university encourages applications from women, people of color and other underrepresented people. Wayne State is an affirmative action/equal opportunity employer.
-
Community Outreach and Enrollment Specialist
6 days ago
Detroit, Michigan, United States Detroit Job Corps Center Full timePosition Overview:As a vital member of the Detroit Job Corps Center team, the Community Outreach and Enrollment Specialist plays a crucial role in connecting with young individuals aged 16-24. This position is dedicated to promoting the Job Corps program, which offers free residential education and vocational training to prepare youth for successful careers...
-
Enrollment Management Specialist
2 weeks ago
Detroit, Michigan, United States Phalen Leadership Academies Full timeJob OverviewEnrollment Management SpecialistPosition Summary: The Enrollment Management Specialist plays a crucial role in generating local interest, overseeing the recruitment and enrollment process, and ensuring student and family retention. The primary duties involve enhancing awareness of Phalen Leadership Academies, advocating for the institution,...
-
Detroit, Michigan, United States Detroit Public Schools Community District Full timeAbout the Role:We are seeking a highly skilled and experienced leader to join our team as the Deputy Executive Director of Enrollment and Growth. As a key member of our leadership team, you will be responsible for developing and implementing comprehensive strategies to increase district-wide enrollment, managing cross-functional initiatives, and fostering...
-
Enrollment Management Specialist
2 weeks ago
Detroit, Michigan, United States Phalen Leadership Academies Full timePosition OverviewSTUDENT ENROLLMENT COORDINATORAbout the Role: The Student Enrollment Coordinator is pivotal in generating local interest, overseeing the recruitment and enrollment processes, and ensuring the ongoing engagement of students and their families. This role involves enhancing awareness of Phalen Leadership Academies, advocating for the...
-
Enrollment Management Specialist
2 weeks ago
Detroit, Michigan, United States Phalen Leadership Academies Full timeJob OverviewSTUDENT ENROLLMENT COORDINATORPosition Summary: The Student Enrollment Coordinator is responsible for cultivating local interest, overseeing the recruitment and enrollment process, and ensuring the ongoing engagement of students and their families. This role is crucial in promoting the educational institution, attracting applicants, and building...
-
Student Enrollment Coordinator
17 hours ago
Detroit, Michigan, United States Phalen Leadership Academies Full timeJob SummaryWe are seeking a highly motivated and experienced Student Enrollment Coordinator to join our team at Phalen Leadership Academies. The successful candidate will be responsible for fostering local interest, managing the recruitment and enrollment process, and ensuring student and family persistence.Key ResponsibilitiesDevelop and maintain...
-
Director of Recruitment
13 hours ago
Detroit, Michigan, United States College for Creative Studies (CCS) Full timeAbout the RoleWe are seeking a highly skilled and experienced Director of Recruitment to join our team at the College for Creative Studies (CCS). As a key member of our Admissions team, you will play a critical role in developing and implementing comprehensive recruitment strategies to attract and enroll talented students from diverse backgrounds.Key...
-
Marketing Project Coordinator
2 weeks ago
Detroit, Michigan, United States Graze Marketing Full timePosition OverviewGraze Marketing is on the lookout for a detail-oriented Marketing Project Coordinator to enhance our dynamic team. This pivotal role is key to the effective execution of marketing initiatives, ensuring client satisfaction, and driving marketing performance. The successful candidate will demonstrate exceptional project management...
-
Community Center Operations Manager
4 days ago
Detroit, Michigan, United States Matrix Human Services Full timeJob SummaryUnder the supervision of the Division Director, the Director of Community Development is responsible for the overall operation and management of activities at the Matrix Community Center. This includes securing tenants, Mission Partners, and other entities to raise funds and promote the program.Key ResponsibilitiesActively participates as a member...
-
Associate Director of Program Marketing
1 month ago
Detroit, Michigan, United States Fair Food Network Full timeFair Food Network is looking for an experienced professional to join as our Associate Director of Program Marketing. Are you a strategic thinker and creative doer? A skilled marketer who thrives on breaking complex topics into straightforward, stick copy? A social-do-gooder (or aspiring one) with an easy sense of humor who wants to use your formidable skills...
-
Provider Enrollment Specialist
3 weeks ago
Detroit, Michigan, United States Henry Ford Health System Full timeThis non-exempt role will require availability to work in person at the Henry Ford Health Corporate Office at One Ford Place in Detroit. GENERAL SUMMARY: Under general supervision, responsible for all functions relating to ensuring that all appropriate practitioners are enrolled in government programs and commercial health plans. Primary responsibilities...
-
Managing Director
1 month ago
Detroit, Michigan, United States KPMG Full timeBusiness Title: Managing DirectorRequisition Number: Function: Tax ServicesArea of Interest:State: MICity: DetroitDescription:Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today's most important industries. Our growth is driven by delivering real results for our clients. It's...
-
Managing Director
3 weeks ago
Detroit, Michigan, United States KPMG Full timeBusiness Title: Managing DirectorRequisition Number: Function: Tax ServicesArea of Interest:State: MICity: DetroitDescription:Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today's most important industries. Our growth is driven by delivering real results for our clients. It's...
-
Associate Creative Director
4 days ago
Detroit, Michigan, United States Media Full timeAbout the RoleWe are seeking a highly skilled and experienced Associate Creative Director to join our team at Media.Monks. As a key member of our creative department, you will be responsible for developing and executing innovative marketing strategies that drive business results.Key Responsibilities:Develop and Execute Marketing Strategies: Collaborate with...
-
Assistant Community Manager
2 months ago
Detroit, Michigan, United States Friedman Management Company Full timeAssistant Community ManagerJob DetailsLevelExperienced Job LocationGreatwater West - Detroit, MI Position TypeFull Time Education LevelHigh School Job ShiftDay Job CategoryCustomer Service Do you have 2 or more years in Multi-Family Property Management? We are seeking an energetic, outgoing and highly motivated Assistant Community Manager to help with the...
-
Enrollment Specialist
2 weeks ago
Detroit, Michigan, United States Vector Careers Inc Full timePosition OverviewVector Careers Inc is seeking a skilled Enrollment Specialist to join our dynamic team. This role is essential for guiding prospective students through the admissions process at a reputable educational institution.Key ResponsibilitiesEngage with potential students to provide information about academic programs and admission...
-
Enrollment Services Specialist
14 hours ago
Detroit, Michigan, United States Wayne State Full timeJob SummaryWayne State University is seeking a highly skilled Enrollment Services Specialist to join its Enrollment Services Center team. As a key member of our team, you will provide exceptional customer service to students, parents, and other university offices, ensuring a positive and supportive experience for all.Key ResponsibilitiesProvide quality...
-
Communications Manager, OPEN Wayne
1 month ago
Detroit, Michigan, United States Wayne State University Full timeCommunications Manager, OPEN WayneWayne State University is searching for an experiencedCommunications Manager, OPEN Wayneat its Detroit campus location.Wayne State is a premier, public, urban research university located in the heart of Detroit, Michigan where students from all backgrounds are offered a rich, high-quality education. Our deep-rooted...
-
Manager of Growth Marketing
2 months ago
Detroit, Michigan, United States Detroit Symphony Orchestra Full timeMANAGER OF GROWTH MARKETING JOB DESCRIPTIONDepartment: Marketing & Audience DevelopmentFLSA Status: ExemptWork Location: HybridFT/PT: Full-timeLast Revision Date: 7/10/24How to apply: A cover letter is required for consideration of this position and should be attached as the first page of your resume. The cover letter should address:Your specific interest in...
-
Director of Community Impact
2 months ago
Detroit, Michigan, United States teamworkonline Full timeABOUT US: The Lions, much like the city and community they represent, are built on a blue-collar work ethic that values hustle and conviction. Ford Field, the home of the Lions since 2002 in the heart of Detroit, is part of a vibrant sports and entertainment district featuring all four major professional sports franchises. Ford Field is also home to a...