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Lead Product Marketing Strategist

2 months ago

Detroit, Michigan, United States SpotOn Full time

At SpotOn, we empower restaurants and small enterprises to thrive through adaptable payment solutions and software technology—supported by dedicated professionals who genuinely care. Our comprehensive tools, from intuitive point-of-sale systems to integrated management solutions, are crafted to enhance profitability and improve experiences for both customers and employees.

Recently, SpotOn has been recognized for:

  • Being named one of Fast Company's Most Innovative Companies of 2024
  • Receiving accolades as a Great Place to Work and Built In's Best Workplaces for three consecutive years
  • Being awarded the title of Best Overall Restaurant POS by NerdWallet
  • Achieving top ratings as the leading point-of-sale (POS) for restaurants, bars, retail, and small businesses according to Capterra users

We are committed to making a significant impact through our rapid growth and dedication to our mission.

Position Overview:

As a Senior Product Marketing Manager, you will collaborate closely with Product, Sales, and Marketing teams to develop essential products for restaurant operations. Your role will be pivotal in identifying market opportunities, shaping sales strategies, and crafting go-to-market plans for new features. You will be tasked with creating launch strategies, product positioning, and messaging that unlock new sales avenues while enhancing value for our existing customers. This position offers a unique chance to work across the organization with a high level of ownership, accountability, and visibility to senior leadership.

Key Responsibilities:

  • Collaborate with product teams to define and validate product-market fit, assess market size, and establish ideal customer profiles for launches and sales strategies.
  • Engage with Marketing and Sales teams to execute cross-functional campaigns aimed at achieving growth targets linked to product initiatives.
  • Oversee market and opportunity analysis, product positioning, and messaging to enhance customer acquisition and adoption.
  • Work alongside Brand & Content teams to create marketing materials that support product awareness and customer engagement.
  • Partner with data analytics teams to evaluate product usage and adoption, identifying opportunities for improvement and rollout recommendations.
  • Stay informed on market and competitor trends to inform marketing and sales strategies.
  • Foster positive relationships across the organization, driving collaborative projects.
  • Present strategies and outcomes of major initiatives to senior business partners.

Qualifications:

  • 7+ years of experience in Product Marketing Management.
  • Experience in SMB marketing and the restaurant sector is advantageous.
  • Bachelor's degree or equivalent experience.
  • A blend of creative instincts and analytical skills is essential.
  • Proficient in data analysis to evaluate market opportunities and make pricing recommendations.
  • Demonstrated ability to lead cross-functional projects and initiatives.
  • Skilled in multitasking and thriving in a dynamic, fast-paced startup environment.
  • Exceptional verbal and written communication abilities.
  • Data-driven mindset, capable of setting goals, measuring outcomes, and leveraging data for decision-making.
  • A passion for the hospitality industry and a commitment to supporting small business growth.

Compensation:

  • The base salary range for this role starts at $165,000 to $190,000.
  • This salary range is one aspect of a competitive compensation package that includes a company stock plan.
  • Offers will reflect the candidate's location and experience.

Benefits:

At SpotOn, we prioritize our people above all else. While we are recognized for our innovative software and technology solutions, our true distinction lies in the dedicated individuals behind the technology. We believe in investing in our employees, which is why we offer a comprehensive benefits package that includes:

  • Medical, Dental, and Vision Insurance
  • 401k with company match
  • Restricted Stock Units (RSUs)
  • Paid vacation, 10 company holidays, sick leave, and volunteer time off
  • Employee Resource Groups to foster community and inclusion
  • Monthly stipends for cell phone and internet
  • Tuition reimbursement up to $2,000 per calendar year for professional development

SpotOn is an equal employment opportunity employer. Qualified candidates are considered for employment without regard to race, religion, gender, gender identity, sexual orientation, national origin, age, military or veteran status, disability, or any other characteristic protected by applicable law.

SpotOn is an e-verify company.