Senior Marketing Application Analyst

2 months ago

Detroit, Michigan, United States Rock Family of Companies Full time

The Rock Family of Companies is made up of nearly 100 separate businesses spanning fintech, sports, entertainment, real estate, startups and more. We're united by our culture – a drive to find a better way that fuels our commitment to our clients, our community and our team members. We believe in and build inclusive workplaces, where every voice is heard and diverse perspectives are welcomed. Working for a company in the Family is about more than just a job – it's about having the opportunity to become the best version of yourself.

At Rocket Loans , you'll build a career that helps you achieve your professional goals while helping clients get the loans they need to reach their financial goals. We're looking for innovators and those unafraid to disrupt the status -quo. With an inclusive culture and opportunities to make a positive impact; we're here to help you foster your career growth. And with a comprehensive benefits package and perks including on-site health care, wellness courses, education assistance and family support, you can be sure that your health and wellness is our top priority.

Apply today to join a team that can help empower you to be a part of something bigger, while elevating your career to the next level.

Minimum Qualifications

  • 5 years of experience in marketing, growth strategy or related roles
  • Experience in Lifecycle or CRM marketing
  • Experience with email deliverability analytic software
  • Ability to analyze and determine insights using marketing email, SMS and push notification reports
  • Analytical skills with the ability to interpret data and insights to drive decision-making
  • Advanced communication and interpersonal skills, with the ability to collaborate effectively across teams
  • Experience with Salesforce Marketing Cloud

Preferred Qualifications

  • Bachelor's degree in marketing, business, Economics or related field
  • Knowledge of project management systems
  • Experience in the Financial Services industry

Job Summary

As a Senior Marketing Application Analyst, you'll use data insights to build CRM strategies, guide creative briefs and deploy lifecycle marketing (emails, SMS and push notifications). You'll ensure data quality, follow email deliverability best practices and analyze KPI data reporting at the enterprise level. You'll be able to use your expert knowledge in business processes and experience to guide decision making for multichannel marketing automation journeys.

Responsibilities

  • Develop CRM Lifecycle roadmaps and testing plans to deliver on business objectives
  • Leverage data insights to inform creative brief and campaign development
  • Configure and optimize multichannel marketing automation journeys
  • Monitor deliverability across multiple platforms and address issues as they arise
  • Troubleshoot and respond to escalated requests for support and guidance
  • Analyze and provide recommendations on client reports using key performance indicators from marketing emails, SMS and push notifications
  • Ensure the organization is staying in compliance with the CAN-SPAM law and take the appropriate actions when needed
  • Represent the team at strategy meetings to serve as a subject matter expert on recommendations for multichannel marketing automation journeys
  • Mentor others on the team and delegate responsibilities when needed
  • Partner with leadership to determine strategic initiatives for the team

Benefits and Perks

Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We've got your back. Check out our full list of Benefits and Perks ) .

Who We Are

Rocket Companies is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage, which was founded in 1985. Today, we're a publicly traded company involved in many different industries, including mortgages, fintech, real estate and more. We're insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. We're passionate about the work we do, and it shows. We've been ranked #1 for Fortune's Best Large Workplaces in Financial Services and Insurance List in 2022, named #5 on People Magazine's Companies That Care List in 2022 and recognized as #7 on Fortune's list of the 100 Best Companies to Work For in 2022.

Disclaimer

This is an outline of the primary responsibilities of this position. As with everything in life, things change. The tasks and responsibilities can be changed, added to, removed, amended, deleted and modified at any time by the leadership group.We are proud equal opportunity employers and committed to providing an inclusive environment based on mutual respect for all candidates and team members.

Employment decisions, including hiring decisions, are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. We offer opportunities to all job seekers including individuals with disabilities and provide reasonable accommodation to qualified individuals with disabilities in accordance with state and federal law. If you need a reasonable accommodation to assist with your job search, application for employment, or interview, please visit our FAQ page at for details on how to contact our team.

The Company is an Equal Employment Opportunity employer, and does not discriminate in any hiring or employment practices. The Company provides reasonable accommodations to qualified individuals with disabilities in accordance with state and federal law. Applicants requiring reasonable accommodation in completing the application and/or participating in the employment application process should notify a representative of the Human Resources Team, The Pulse, at

We use world-class recruiting and talent management teams to help each member organization recruit the best and brightest. If you're looking for the next step in your career, you've come to the right place.


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