Associate Brand Manager
4 weeks ago
Job Description
Partner with Wonderful's in-house creative agency to define creative, media, and PR programs, providing direction for marketing/creative campaigns.
Draft executional briefs and articulate feedback to the Agency.
Assist Brand Manager in preparing presentations for senior leadership utilizing storytelling abilities.
Leverage multiple data sources to analyze the performance of our brands, as well as relevant categories, and track key success metrics around our marketing efforts.
Collaborate cross-functionally with trade and sales teams to provide creative, analytical, and ad-hoc support; present to cross-functional partners.
Project manage ongoing packaging updates and point-of-sale initiatives, working closely with sourcing, print production, and new product development.
Manage marketing campaign budget, including tracker and invoices.
Manage marketing budget for programs as needed and exhibit understanding of P&L, trade economics, and promotions.
Use external information sources (e.g., news articles, social media trends) to stay abreast of the competitive environment, market trends, and world events; utilize these insights to contribute to brand strategy and innovation.
Independently represent the brand by traveling to trade shows and events, setting up displays, and interacting with potential customers and consumers.
Execute packaging changes from inception to shelf by partnering with sales, operations, and our new product development team.
Develop point-of-sale display materials leveraging our in-house creative agency and partnering with sales to execute.
Qualifications:
Qualifications
4+ years' relevant marketing experience or MBA + 2-3 years' work experience.
Bachelor's degree in marketing or related field.
Experience in CPG strongly preferred.
Experience working with syndicated data, preferably IRI or ACNielsen.
Experience in marketing collateral development, including physical POS displays, packaging, event signage, and swag.
High level of proficiency in Excel, PowerPoint, Outlook.
Understanding of the following areas: eCommerce, packaging, advertising, promotions, merchandising, point-of-sale marketing. Beginner copywriting and/or graphic design experience a plus.
Cross-functional collaboration and relationship building skills.
Organized, resourceful, and highly detail oriented.
Displays strategic thought leadership and intellectual curiosity.
Strong analytical acumen to offer fact-based strategic insights.
Strong verbal, presentation, and written skills, including creative briefs.
Strong project management skills and executional excellence that showcases attention to detail and adherence to deadlines.
Strong interpersonal skills that facilitate interdivisional networking.
Pay Range: $110, ,000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.
Additional Information
Competitive benefits package including Medical (including 24/7 online access to a physician), Vision, Dental and 401k with match eligibility
Opportunities for development and internal mobility
Manager and leadership training, biweekly L&OD webinars, and eLearning offerings
Companywide problem solving and continuous improvement training
Wonderful Giving ) - allowing you to donate company money to a cause of your choice
Company prioritizes wellness through its Wonderful NOW (Nourish Our Wellness) initiative, which provides a robust suite of wellness offerings such as access to mental health resources and life coaching, employee community groups, cash rewards for healthy habits, and on-demand fitness videos
Wonderful Pistachios is the world's largest vertically integrated pistachio processor and marketer. Grown in California's Central Valley, our high-quality nuts can be found in stores nationwide and online under the flagship brands Wonderful Pistachios and Wonderful Pistachios No Shells. For more, visit: , or follow us on Facebook, Instagram, and Twitter.
Wonderful Pistachios is part of The Wonderful Company, a successful, fast-growing privately held $6 billion company with 10,000 employees worldwide. The Wonderful Company's connection to consumers has health at its heart and giving back in its DNA. The company has a long-standing commitment to corporate social responsibility, including more than $1 billion invested in environmental sustainability; $65 million in charitable giving, education initiatives, and innovative health and wellness programs each year; and $143 million toward the construction of two charter school campuses in California's Central Valley. To view the current Corporate Social Responsibility report, visit
We've made Wonderful Pistachios America's fastest-growing snack brand. We've turned pomegranates and POM Wonderful into a worldwide phenomenon. Wonderful Halos is the No. 1 mandarin orange in America. FIJI Water is the No. 1 premium imported bottled water in America. JUSTIN Wine produces California's top-selling, high-end Cabernet Sauvignon. And Teleflora is the world's leading floral delivery service. To learn more about The Wonderful Company, its products and its core values, visit , or follow us on Facebook, Twitter and Instagram.
The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement. We are committed to creating a diverse workforce that embodies a deep culture of acceptance, equity, and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories.
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