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Digital Marketing Director

2 months ago

Remote, Oregon, United States MAJORITY Full time

Digital Marketing Director

MAJORITY is a groundbreaking mobile banking service built for migrants, by migrants. Global migration is a 21st-century reality, whether people are following their dreams, love, or new experiences. Our purpose at MAJORITY is to empower the ambitious, the brave, and the talented and help them achieve their dreams. We believe that everyone deserves the same opportunity to succeed. Thus, our mission is to provide migrants the tools they need to thrive in their new country. Come join us

We are MAJORITY, people without borders from 20+ countries around the world. The most important thing for us is working with ambitious people who are passionate about making a difference and keen to help us achieve our mission. Does that sound like you? Then we'd love to hear from you.

What's the role?

We're looking for a strategic thinker with a strong understanding of creative production and digital marketing to lead our creative team. This role requires a balance of analytical insights and creative management to drive innovative ad campaigns and maintain brand integrity. In your role, you will:

  • Develop and Implement Full-Funnel Ad Strategies: Utilize customer research, data, and brand values to create and test strategic messaging across performance, demand generation, and awareness campaigns on platforms like Meta, Google, and TikTok.
  • Lead and Manage the Creative Team: Oversee a small in-house team of designers and copywriters, ensuring their work aligns with the company's design direction and brand identity.
  • Lead Creative Brainstorming and Analysis: Guide the ideation, prioritization, production, and analysis of top-tier content, including user-generated content (UGC), video, static, and motion ads. Ensure all content aligns with MAJORITY's brand and is optimized for performance.
  • Conduct Thorough Research: Stay informed on customer behavior, advertising trends, and competitor strategies to continually refine content creation and strategy.
  • Drive Creative Excellence: Push for innovative and high-quality creative work that resonates with our audience and drives engagement.
  • Collaborate Across Teams: Work closely with sales, CRM, product, and compliance teams to ensure cohesive and compliant brand messaging.
  • Manage Content Creation and Influencer Partnerships: Identify, negotiate, and manage relationships with content creators and influencers to produce high-quality, brand-aligned content quickly and efficiently.
  • Maintain Brand Integrity: Act as the guardian of the brand, ensuring all creative output is consistent with our brand strategy and identity.
  • Explore New Technologies: Stay curious about new technologies, such as AI, and explore how they can transform creative work to enhance efficiency, creativity, and effectiveness.

Who we're looking for:

  • A Strategic Thinker: Able to identify high-leverage creative ideas, analyze results, and continuously improve strategies.
  • Experienced and Creative: Demonstrated experience in creating successful ad campaigns and developing innovative content.
  • Organized and Detail-Oriented: Capable of managing multiple projects and deadlines efficiently while maintaining high-quality standards.
  • Data-Driven: Skilled in analyzing performance metrics and adjusting strategies accordingly.
  • Collaborative: Able to work effectively with various teams and manage relationships with external content creators and influencers.
  • Experienced in Leading Design Teams: Proven ability to lead and inspire a creative team, fostering a collaborative and productive work environment.
  • Understanding of Brand Strategy: Deep understanding of brand strategy and how to translate it into effective creative campaigns.
  • Tech-Savvy and Innovative: Curious about new technologies, particularly AI, and how they can be leveraged to transform and enhance creative work.
  • Fluent in English and Spanish.

Requirements:

  • At least 3 years of relevant work experience in digital marketing or creative strategy.
  • Strong knowledge of digital marketing platforms and advertising trends.
  • Demonstrated experience in leading a creative team and managing ad campaigns.
  • Ability to analyze data and metrics to inform strategy and creative decisions.
  • Fluent in English and Spanish.

This role is perfect for someone who thrives in a dynamic, fast-paced environment and is ready to take our creative strategy to the next level. If you're passionate about combining strategic thinking with creative execution and leading a team to produce exceptional work, we'd love to hear from you.