Brand + Creative Manager

2 months ago

Minneapolis, Minnesota, United States Atmosphere Commercial Interiors Full time

COMPANY OVERVIEW

Omni Workspace provides strategic oversight and resources to a portfolio of Steelcase and commercial facility services businesses that serve leading organizations across corporate, healthcare, education, hospitality, and sports industries.

Omni's distinctive brands, including Atmosphere, Emerald Blue, Meso, and Turnkey Project Services, serve organizations in many ways, all with a focus on delivering superior products and services. Each brand demonstrates market-leadership in its category, and we are united under the core principle of building long-term business relationships

We are looking for an inspiring Brand and Creative Manager with a strong background in graphic design and building brands. As a brand leader you'll be the driving force behind our corporate branding initiatives, working closely with every brand across our company. If you're a visionary with a passion for strategy and a drive to elevate our brands to new heights, we want you on our team. Come lead, inspire, and create with us-where your ideas can make a real impact

PRIMARY FUNCTION

The Brand and Creative Manager is a member of the Marketing team, serving all brands across Omni Workspace. This role will lead and execute corporate branding initiatives, taking a hands-on approach to develop and implement brand strategy. As a brand leader, they are responsible for spearheading the clarification and communication of brand values, increasing brand awareness locally/regionally, and providing strategic direction and guidance to the marketing team to ensure all programs align with and support brands goals and help drive success in each region.

PRINCIPLE DUTIES AND RESPONSIBILITIES

  • Lead development and execution of brand strategy to achieve business goals and objectives across all Omni Workspace brands.
  • Serve as the brand ambassador, both internally and externally. Establish clear objectives for brand positioning, communication, and a vision for short and long-term success.
  • Deliver strategic and creative content creation and brand promotion through visual and written messaging for all markets.
  • Set a distinct graphic look and style to be used consistently in all enterprise-wide marketing and promotional materials, trade show displays, websites, and multi-media presentations to ensure brand consistency.
  • Partner with sales to create and deliver high quality client proposals and related branded accessory materials.
  • Develop uniform graphic standards, visual brand strategies and messaging, such as templates, style guides, and taglines.
  • Manage enterprise print and assets such as letterhead, use of logo, brochures, etc.
  • Manage media production and vendor relationships for marketing assets such as photography, digital, video, and other visual communications media.
  • Ensure consistent messaging and audience alignment in all communications, press releases, storytelling, and internal communications.
  • Champion the adoption of marketing tools, such as the style guide, templates, digital resources, and event support.
  • Partner with Senior Leaders as needed to create executive communication materials.
  • Develop and cultivate strong relationships with agencies and partners to achieve key marketing objectives.
  • While this job description accurately represents the current primary duties of the role, functions may be adapted as necessary to meet business need.
  • Depending on skills, experience, and career aspirations, this role may also involve direct supervision of regional Marketing Specialists. This would include assisting with hiring, managing performance, and directing work assignments.

CORE STRENGTHS/ATTRIBUTES

  • Leadership skills: ability to provide direction, develop and implement processes, motivate others, and build consensus with large groups including cross-pyramid teams. Influences without authority, giving direction and delegating tasks. Nurtures fresh approaches and appropriate risk taking.
  • Communicates/Collaborates Effectively: Strong verbal and written communication and presentation skills. Ability to tailor message across a variety of audiences. Strong interpersonal skills; develops and maintains positive relationships internally and externally. Strong team player.
  • Demonstrates Accountability: Strong self-discipline and motivation. Shows initiative, takes responsibility for work and actions, high level of integrity.
  • Continuous Learner: Self-directed, learns and advances from experiences and feedback, stays informed of industry trends, products, and applications.
  • Resilient and Adaptable: open to new experiences to develop skills and ability to work in a fast paced, continuously evolving role.
  • Execution Management: Works quickly to get things done; uses resources effectively; detail oriented and high level of accuracy. Owns execution of tasks and demonstrates excellent follow through. Drives for results and fosters a sense of urgency.

REPORTING/WORKING RELATIONSHIPS: Reports to Vice President of Marketing, Omni Workspace.

  • INTERNAL: Collaborate with marketing team, shared services, and key stakeholders in all Omni brands to ensure smooth workflow and flawless execution.
  • EXTERNAL: Works with external partners, key vendors, and outside resources to execute responsibilities.

Requirements

MINIMUM JOB REQUIREMENTS

  • Bachelor's degree in Marketing, Communications, Graphic Design or closely related field, or significant relevant experience.
  • 7+ years of brand strategy or brand management experience.
  • Proficient with Microsoft Office applications and Adobe Creative Suite.
  • Strong portfolio showcasing design and branding capabilities.

DESIRED REQUIREMENTS

  • Experience with content management, marketing databases, and web design.
  • Experience with social media on behalf of a brand and brand strategy.
  • Understanding of the Commercial furniture and services industry a plus.

Atmosphere Commercial Interiors provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. In addition to federal law requirements, Atmosphere Commercial Interiors complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

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