Marketing Analytics Manager

It's fun to work in a company where people truly BELIEVE in what they're doing

We're committed to bringing passion and customer focus to the business.

Corporate Overview

In today's cyber threat landscape, protection starts with people. At Proofpoint, that simple truth fuels our passion for protecting users, the data they create, and the systems they rely on from a uniquely people-centric perspective.

And we are just as passionate about finding the right people to help us in that mission. When you join Proofpoint, you are helping to:

• Build and enhance our proven security platform
• Blend innovation and speed in a constantly evolving cloud environment
• Analyze new threats and offer deep insight through data-driven intel
• Collaborate with customers to help solve their toughest security challenges

We are devoted to helping our customers protect their greatest assets and biggest security risk: their people. That is why we are a leader in next-generation cybersecurity—and why more than half of the Fortune 100 trust us as a security partner.

The Role

Proofpoint is seeking a talented and data-driven Marketing Analytics Manager to lead our marketing analytics efforts and provide valuable insights to drive informed business decisions. As the Marketing Analytics Manager, you will be responsible for gathering, analyzing, and interpreting marketing data to enhance overall marketing performance, optimize marketing strategies, and improve marketing impact to pipeline and revenue.

This role requires a strong analytical mindset, expertise in marketing technologies, and the ability to transform data into actionable recommendations. This position will require the ability to work independently on advanced analytical projects, including data preparation, formulating solutions, model development, validation, implementation, and presentation of findings to stakeholders.

Your day-to- day

• Define, develop and oversee the implementation of advanced analytics models to measure and optimize marketing performance across multiple channels
• Design and build visually engaging and informative dashboards to key stakeholders, highlighting key metrics and KPIs.
• Collaborate with senior stakeholders, including Marketing, Sales, Finance, Product teams, to ensure marketing strategies are aligned with the company's vision and financial goals.
• Provide strategic guidance on market segmentation, targeting, and positioning to enhance market penetration and customer acquisition.
• Work closely with the marketing team to understand business needs and translate them into actionable data insights.
• Translate complex data findings into strategic initiatives and present them to executive leadership for decision-making.
• Utilize in-depth knowledge of SQL and data warehouse to consolidate data from various sources
• Monitor industry trends, technological advancements, and competitive strategies to maintain a cutting-edge analytics practice.

What you bring to the team

• Bachelor's Degree in Marketing, Business, Data Analytics, Computer Science, Economics, Finance, or a related business field. Master's / MBA degree preferred
• 7 + years of hands-on experience in marketing analytics, with a proven track record of driving growth through data-driven strategies.
• Familiarity with Saleforce CRM
• Experience marketing automation platform such as Marekto
• Digital Marketing tools such as Google Analytics is a plus
• Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.
• Proficiency in Analytics Visualization, Business Intelligent Apps (e.g. Power BI and Tableau), SQL, Excel (Power Pivots, Macros, Modeling), and PowerPoint
• Strong knowledge of data warehouse fundamentals and platforms
• Strategic thinker with the ability to identify opportunities for growth and innovation within the marketing analytics domain.
• Exceptional communication skills, particularly the ability to synthesize complex issues/scenarios into easy-to-understand concepts and lead engagements with sales, marketing, and Finance.
• Outstanding leadership skills to manage cross-functional projects, building and maintaining trust with stakeholders
• High level project management skills
• High-energy, a positive attitude, and excellent analytical and problem-solving skills are critical for success in this role

Why Proofpoint

Protecting people is at the heart of our award-winning lineup of cybersecurity solutions, and the people who work here are the key to our success. We are a customer-focused and driven-to-win organization with leading-edge products—and many exciting reasons to join our team. We believe in hiring the best, the brightest and cultivating a culture of collaboration and appreciation.

We are a diverse, multinational company with opportunities in all functions, and leaders that welcome candidates from all walks of life. Apply today and explore your future #LifeAtPFPT.

#LI-JR1

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us

Consistent with Proofpoint values and applicable law, we provide the following information to promote pay transparency and equity. Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets as set out below. Pay within these ranges varies and depends on job-related knowledge, skills, and experience. The actual offer will be based on the individual candidate. The range provided may represent a candidate range and may not reflect the full range for an individual tenured employee. This role may be eligible for variable pay and/or equity. We offer a competitive benefits package that includes flexible time off, a robust well-being program that provides for 4 global wellbeing days per year, and a 3-week work from anywhere option.

Base Pay Ranges:

SF Bay Area, New York City Metro Area:

Base Pay Range: 128, ,620.00 USD

California (excludes SF Bay Area), Colorado, Connecticut, Illinois, Washington DC Metro, Maryland, Massachusetts, New Jersey, Texas, Washington, Virginia, and Alaska:

Base Pay Range: 106, ,750.00 USD

All other cities and states excluding those listed above:

Base Pay Range: 96, ,360.00 USD

Proofpoint has been honored with six Best Places to Work Awards in 2024 by workplace culture leader Comparably, including Best Company Career Growth, Best Company Outlook, Best Global Culture, Best Engineering Teams, Best Sales Teams, and Best HR Teams.

To view additional awards, please visit

Proofpoint thrives on the invaluable contributions of our diverse workforce, which encompasses a kaleidoscope of lived experiences, thoughts, perspectives, and professional expertise. We attribute much of our success to our people, who are at the core of our organization and embody our people-centric ethos.

We hire the most innovative minds globally to safeguard our customers' sensitive data and intellectual property. Our talented workforce develops and leverages our advanced technology, combining their expertise to provide comprehensive protection against threat actors and mitigate the risks posed by both malicious and negligent employees.

Cyberattacks have the potential to disrupt access to vital resources such as energy, water, transportation, healthcare, and financial services. At Proofpoint, our dedicated team works tirelessly to ensure world-class cyber resilience, protecting approximately 8,000 enterprise customers worldwide.

We are committed to creating a diverse, equitable, and inclusive environment. We work every day to ensure that our employees feel that they are in a community that celebrates their unique identity, cultivates their sense of belonging, and invests in their professional growth. We have 9 employee-led employee inclusion groups which help support both employees and our organization by providing opportunities to network, discuss career and cultural development and uplift the corporate culture to create a more inclusive workplace.

At Proofpoint, we have a passion for protecting people, data, and brands from today's advanced threats and compliance risks. We hire the best people in the business to:

• Build and enhance our proven security platform
• Blend innovation and speed in a constantly evolving cloud architecture
• Analyze new threats and offer deep insight through data-driven intel
• Collaborate with customers to help solve their toughest security challenges

We are singularly devoted to helping our customers protect what matters most. That's why we're a leader in next-generation cybersecurity—and why more than half of the Fortune 100 trust us as a security partner.

Proofpoint is an equal opportunity employer, we hire without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status or disability.

Proofpoint is an equal opportunity employer, we hire without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status or disability.