Lifecycle Marketing Manager

1 month ago

Remote, Oregon, United States Teramind Full time


Description

Teramind is a hybrid, global workforce building the next-generation Insider Risk Management and User Behavior Analytics platform.

Join our team of innovators who are redefining insider risk management through cutting-edge technology. More than 10,000 organizations across the globe have used Teramind to mitigate insider threats and protect their sensitive company data with the most robust, enterprise-grade software on the market.

As a global team, Teramind embraces an inclusive and flexible work environment and team culture. We win together, learn from each other and respect each other while delivering best-in class security solutions.

About the role

Teramind is looking for a creative Lifecycle Marketing Manager to contribute to our global marketing strategies that enhance our sales efforts and drive demand and revenue growth. In this role, you will design, implement, and refine lifecycle campaigns that cater to various user segments and their unique stages. Your primary goal will be to develop an outstanding email marketing program by prioritizing user experience and optimizing communication channels.

Role Responsibilities

  • Spearhead the ideation, planning, and execution of large-scale lifecycle campaigns to generate and accelerate sales opportunities and revenue.
  • Identify customer pain points, develop solutions to enhance the user experience, and gather continuous insights to inform campaign strategy and improvements.
  • Utilize marketing automation tools, behavioral analytics, and machine learning methods to create tailored experiences for users at scale.
  • Develop and execute iterative testing plans to consistently improve campaign performance.
  • Focus on critical performance metrics (MQLs, SQOs, pipeline, revenue) by assessing success, refining against established goals, and providing regular performance reports.
  • Examine industry trends, derive actionable insights, and share significant findings throughout the organization.
  • Partner with various teams, including Growth, Product, Engineering, Sales, and Marketing.


Requirements
  • 8+ years of relevant professional experience.
  • Extensive understanding of email marketing best practices and growth marketing strategies.
  • Demonstrated skill in effectively conveying requirements to Product, Engineering, and Data Science teams to support technical initiatives.
  • Highly motivated with the ability to independently drive both strategic and tactical projects.
  • Exceptional analytical skills for identifying trends and generating actionable insights from data.
  • Proficient in technical aspects of email, including knowledge of webhooks, APIs, liquid logic, and ETLs.
  • Proven track record in managing experimentation roadmaps to continuously optimize and enhance campaigns.
  • Strong verbal and written communication abilities.
  • Experience in generating demand for sales teams, with a solid grasp of sales concepts, processes, and metrics.
  • 4+ years of experience in email marketing and CRM, particularly focusing on lifecycle management.
  • 2+ years of experience in B2B SaaS marketing roles.

Preferred Qualifications

  • 8+ years of email marketing and CRM experience.
  • 5+ years of experience in B2B SaaS marketing.
  • Experience with HubSpot


Benefits

At Teramind, we're a collaborative, forward-thinking team where new ideas come to life, experience is valued and talent is incubated.

  • High-quality health benefits
  • Retirement Plan with employer match
  • Career-growth opportunities
  • Flexible Time Off and Paid Time Off benefits
  • Professional development budget

About our recruitment process

We don't expect a perfect fit for every requirement we've outlined. If you can see yourself contributing to the team, we want to hear your story.

You can expect up to 4 interviews. In some scenarios, we're able to streamline the process to have minimal rounds.

All roles require reference and background checks

Teramind is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration without regard to race, age, religion, color, marital status, national origin, gender, gender identity or expression, sexual orientation, disability, or veteran status.


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