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Product Marketing Specialist
3 months ago
About Us:
Torch Dental is a rapidly growing start-up whose mission is to improve the lives of healthcare providers by simplifying supply ordering, providing transparent pricing, and modernizing a previously outdated ordering process. Torch is targeting the $100+ billion office-based healthcare supply industry, starting with dental practices. Our innovative e-commerce software platform streamlines healthcare professionals' procurement process and secures the best prices for products.
We are a close‐knit team that enjoys working together every day to solve real‐world problems. We obsess over customer satisfaction, promote a strong bias for action, encourage team members to engage in impactful work, and foster a one team culture. Our goal is to create better solutions to help healthcare professionals succeed, and we are looking for people like you to help bring this vision to life.
Your Contribution:
Torch Dental is seeking an enthusiastic and dedicated Product Marketing Specialist to join our dynamic marketing team. In this role, you will be responsible for managing and owning our product, promotion and customer lifecycle marketing. Your responsibilities will include developing and creating marketing strategies that promote our platform, features, promotions and enhance customer engagement. You will work closely and cross-functionally with Customer Experience, Product and Sales teams. Your efforts will be instrumental in driving growth in both net-new and customer expansion funnels as we continue to rapidly expand in the dental market. This position offers significant career growth potential as we scale our team and customer base.
Key Responsibilities:
- Develop and implement product marketing and content plans to drive awareness, demand, and loyalty of Torch Dental's platform through rewards
- Own customer lifecycle marketing in tandem with the product team through supplier promotions and customer wallet share expansion
- Work with the onboarding team to create automated customer journeys to bolster activation and platform-use adoption
- Work with the product team to understand platform features and benefits, and communicate them effectively to customers and prospects as well as own product-led-growth initiatives
- Develop sales enablement tools, including presentations, product sheets, and case studies, to support the sales team
- Create and manage customer advocacy programs, including testimonials, case studies, and social proof marketing
- Produce high-quality marketing content, including blog posts, whitepapers, webinars, award submissions, and speaker sessions
- Ensure all content aligns with brand guidelines and messaging
Who you are:
- Process oriented with a passion for project and GTM strategy management
- Hands-on collaborator that works well in teams and cross-functionally
- Advanced writing skills to generate short form and long form marketing materials
- An avid learner who is as excited about tests and experiments as much as wins and results
- A strong pull towards understanding the customer and delivering a highly engaging and tailored experience
- High attention to detail, time management skills and ability to prioritize effectivelyInterest in start-ups, technology, and/or healthcare
Required:
- A bachelor's degree and strong marketing background
- Strong writing skills
- 2 to 8 years of total professional experience
- 2+ years of product and customer marketing experience
- Company working hours at 9am - 6pm ET
Why Torch Dental:
- Collaborative, supportive, and high performing culture
- Health Benefits: medical and dental coverage with Aetna, One Medical
- 401k benefits with Slavic
- Unlimited and flexible paid time-off
- Maternity and Paternity leave
- Commuter benefits
- Structured training program to help you learn critical business skills
- Career planning with a focus on professional development
- Fully stocked pantry and fridge
- An employee-driven culture with happy hours, team events, and other initiatives to celebrate our many successes
- Salary range: $80K - $100K
- Eligible for equity options grants and eligible for annual cash performance bonus
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
