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Email Marketing Manager
1 month ago
Overview
Addition Wealth is on a mission to make personalized financial expertise inclusive and accessible to all. We partner with leading companies to provide employees with access to robust digital tools, an extensive knowledge center, and one-on-one sessions with top financial professionals to help them better understand their finances and navigate personal finance decisions with confidence.
We aren't your typical financial wellness benefits platform. We are deeply motivated by the opportunity to revolutionize the way individuals make financial decisions and empower them to make the most of their money. We support individuals through all kinds of decisions, whether they are working to pay off student loans, getting out of debt, saving for retirement, making complex equity decisions, or looking to buy a home.
Addition is backed by a team of fintech VCs including Barclays, Nyca Partners, and Restive Ventures, as well as angel investors that have built companies like Acorns, Carbon Health, Betterment and more.
About the Role
Addition Wealth is looking for a highly skilled CRM + Email Marketer to drive user engagement and own the sales lifecycle. Leveraging CRM and email marketing expertise, this individual will partner closely with teams across the organization to develop audiences, shape and optimize the user journey, and build long-lasting relationships with users.
The ideal candidate is a passionate email marketer, with experience managing CRM systems and email marketing within a fintech/startup/financial services organization. This individual should be technically-proficient, highly organized, collaborative, and have a positive attitude.
What we're looking for:
- 7+ years CRM experience and email marketing experience, including campaign strategy/development, messaging, segmentation, lifecycle optimization, deliverability, and AB/multivariate testing
- Ability to help plan the strategy and also execute against it
- A customer-centric mindset with experience using customer insights (qual and quant) to inform business strategy and day-to-day decision-making
- Collaboration with product and engineering teams to design and launch complex automated campaigns and ensure high-quality, error-free implementation, testing, and QA of CRM campaigns
- Ability to create and manage CRM campaigns from end to end; strategy, requirement gathering, creative approach and optimizations, building, monitoring, reporting and analysis
- Ability to setup processes and maintain the hygiene of the CRM
- Comfortable in fast-paced, rapidly changing environment, with the ability to flex into responsibilities outside of role
- Excellent written and verbal communicator, both with external partners and internally
- Strong critical thinking aptitude, constant learning, self-motivation, and discipline
- Team player with a "no problem too small" attitude
What you'll get:
- Opportunity to partner directly with the Founder/CEO & join the Founding Team of an early stage company
- High Impact - Ability to drive real impact and build a company from the ground up
- Flexibility - We are a fully remote and distributed company. This means you can work from wherever you want
- Endless growth - We care about your professional and personal growth. Stretch into areas that interest you and grow with the company as we scale
- Mission Driven - You'll see the product of your work – directly improving the financial health of thousands of people in the US through access to high quality financial expertise
We also offer great benefits & perks including:
- Competitive salary
- 401(k) & Employer Match
- Work from anywhere
- Health insurance & wellness benefits
- Equity compensation
- Generous parental leave
- Unlimited vacation
- Company offsites
- Unlimited access to financial professionals
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