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Director, Subscriptions Marketing Analytics

2 months ago

New York, New York, United States Dow Jones Full time

Job Description:

Director, Subscriptions Marketing Analytics

Dow Jones, New York

About Our Organization:

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

About the Role:

Reporting to the Vice President of Marketing Analytics & Planning, this role will spearhead the development of marketing strategies for our consumer brands, including The Wall Street Journal, Barron's, and MarketWatch across diverse channels with a primary focus on product bundles. As a key driver of our growth initiatives, you will concentrate on maximizing acquisition opportunities, aligning organizational efforts to achieve goals such as enhancing high-quality organic traffic and driving digital subscription growth.

This seasoned data science professional will lead the development and implementation of data-driven marketing strategies, leveraging advanced analytics and insights. They will optimize performance through Dynamic Pricing, utilize digital analytics tools such as Adobe and GA4, employ media mix models to drive strategy ,allocate media budgets and enhance overall marketing effectiveness

Responsibilities:

  • Data-driven Marketing Strategies: Utilize advanced analytics techniques to analyze large volumes of customer data, including demographic information, transactional data, online behavior, and social media data. Derive actionable insights to execute strategies that drive customer growth and revenue across channels
  • Develop Test & Learn: Drive a culture of experimentation and data-driven decision-making, testing different approaches to acquisitions and engagement. Analyze campaign performance data and metrics to optimize strategies continuously.
  • Forecasting and Budgeting : Collaborate closely with marketing and finance teams to monitor performance against budgets. Develop multiple sensitivity scenarios to aid senior leadership in strategic planning
  • Acquisition Funnel Optimization: Analyze user journey and identify opportunities to optimize acquisition funnel, improving conversion rates and maximize engagement.
  • Segmentation and Targeting: Develop segmentation strategies to categorize customers into groups that indicate a higher likelihood of interest in product bundles vs standalone and recommend actionable insights
  • Data Infrastructure and Technology: Collaborate with data engineering teams to establish and maintain robust data infrastructure, ensuring data quality, accessibility, and security. Evaluate and implement appropriate data science tools, platforms, and technologies to streamline processes and enhance data-driven marketing and Automated Pricing capabilities.
  • Stakeholder Collaboration: Work closely with cross-functional teams, including marketing, sales, product, and finance, to understand their business needs and translate them into data-driven solutions. Present insights and recommendations to senior executives and stakeholders in a clear and compelling manner.

You Have:

  • 10+ years experience in marketing analytics, with a focus on subscription media
  • Degree in a quantitative field such as Data Science, Statistics, Mathematics, or related disciplines.
  • Strong proficiency in digital analytics tools such as Adobe Analytics, Google Analytics (GA4), experience using media mix models and data visualization tools like Tableau or Power BI.
  • Expertise in data-driven decision-making, with hands-on experience in leveraging data to optimize campaign performance
  • Strong expertise in advanced analytics, data mining, forecasting, and predictive analytics.
  • Proficiency in programming languages such as Python, R, or SQL, along with experience in working with large-scale databases and data manipulation.
  • Deep understanding of marketing principles, customer segmentation strategies, and digital marketing channels.
  • Strong business acumen and the ability to effectively communicate complex concepts to non-technical stakeholders.

Our Benefits

  • Comprehensive Healthcare Plans
  • Paid Time Off
  • Retirement Plans
  • Comprehensive Insurance Plans
  • Lifestyle programs & Wellness Resources
  • Education Benefits
  • Family Care Benefits & Caregiving Support
  • Commuter Transit Program
  • Subscription Discounts
  • Employee Referral Program

Learn more about all our US benefits

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .

Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at Please put "Reasonable Accommodation" in the subject line. This inbox will not be monitored for application status updates.

Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Business Area: Dow Jones - CMO - Marketing

Job Category: Marketing & Product Management

Union Status:

Non-Union role

Pay Range: 100, ,000

We recognize that attracting the best talent is key to our strategy and success as a company.As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates.The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..

Since 1882, Dow Jones has been finding new ways to bring information to the world's top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron's, MarketWatch and Financial News.

This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.

If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.

Req ID: 42279