Biddable Media Programmatic
1 month ago
A part of the Inspire Biddable In-House Team, the local biddable team manages Localized Paid Programmatic Media campaigns for Inspire Brands across +30 designated market areas. This is a hands-on-keys role that is responsible for building programmatic display & video campaigns, placing all trades within our various DSPs and optimizing campaigns to deliver improved performance. This role requires careful in-platform management & financial stewardship for our brands.
RESPONSIBILITIES
Programmatic Activation/Trading
- Develop innovative, localized programmatic approaches to drive guests into local restaurants, while managing separation from national campaign in partnership with National social team
- Serve as the key hands-on-keys programmatic trader, managing programmatic campaigns on a market-by-market basis
- Execute programmatic campaigns from start to finish; setup, implementation, optimizations, reporting
- Analyze campaign data and optimize towards brand KPIs and effectiveness
- Continually evaluate programmatic strategies and identify testing opportunities
- Build and source audiences relevant for each campaign
- Proactively monitor campaign activity for delivery, ad quality, and performance
- Attend and actively participate in regular status meetings (both internal and external) to help prioritize deliverables, takeaways/next steps and timelines with Managers
- Produce and present engaging campaign analysis to internal brand teams
- Manage the reporting and financial management for programmatic campaigns across the portfolio
- Demonstrate a big picture understanding of brands marketing strategy and the role programmatic plays
Agency and Cross-Functional Internal Teams Collaboration
- Partner with internal & agency media analytics team to measure impact of ongoing campaigns and overall plan
- Partner with National Inspire team to ensure clear separation exists between National & Local investment
- Participate in Programmatic Team meetings, workshops, QBRs, & best practice development
- Partner with Media Strategy & Planning and Agency Planning teams to develop a learning agenda and testing roadmap based on the brands objectives, insights, and key challenges
EDUCATION AND EXPERIENCE QUALIFICATIONS
- Required Minimum:
Bachelors degree - 2 5 years of relevant experience executing digital ad campaigns
- Local media campaign experience a plus but not required
- Hands on keyboard experience within a multichannel DSP (DV360, Yahoo, TTD etc. )
- Demonstrated experience in problem solving and managing multiple tasks
- Account budget management through daily/weekly pacing, monthly and yearly goals
REQUIRED KNOWLEDGE, SKILLS, or ABILITIES
- Ability to deliver results
- Strong attention to detail
- Excellent project management skills (proficiency in Excel/PPT will be key)
- Ability to balance multiple priorities and meet project deadlines
- Excellent oral and written communication skills
- Ability to lead and influence others
- Personal integrity, humility, an appreciation for the power of true teamwork, and a sense of humor
- Passion for the restaurant industry and desire to train in our restaurants to learn operations. A strong desire to help shape the future at Inspire Brands
- Self-starter personality who can operate with minimal supervision
- Strong ability to work closely with team members to solve problems, prioritize tasks, and manage time effectively
- A detail-oriented approach and a desire to achieve objectives accurately
- Solid quantitative and research skills, and proven data interpretation capability
- Ability to learn new systems and workflows
Inspire Brands is a multi-brand restaurant company whose portfolio includes more than 32,000 Arbys, Baskin-Robbins, Buffalo Wild Wings, Dunkin, Jimmy Johns, and SONIC restaurants worldwide.
Were made up of some of the worlds most iconic restaurant brands, but were much more than just a restaurant company. Were a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a stapleits an experience. At Inspire, thats our purpose:
to ignite and nourish flavorful experiences.
Preferred
Job Industries
- Food & Restaurant
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