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**Social Media Strategist**, **Digital Marketing Manager**

2 months ago

Atlanta, Georgia, United States Avature Full time
Job Title: **Social Media Strategist**, **Digital Marketing Manager**

At Avature, we're a dynamic and entrepreneurial organization that empowers employees to unleash their potential and create value for themselves and the company. As a **Social Media Strategist**, **Digital Marketing Manager**, you will play a critical role in leading the development and implementation of comprehensive social media strategies to engage consumers and grow our brands.

Key Responsibilities:
  • Lead the development and execution of social media vision, strategies, and channels for our brands, including the creation of social-first campaigns that recruit new customers and align with broader business objectives and goals.
  • Champion and accelerate the adoption of emerging trends in culture, influencer marketing, paid social, organic social, and social commerce.
  • Develop the social platform framework and strategic roadmap across TikTok, Meta, Pinterest, and YouTube.
  • Provide thought leadership to Brand teams, Sales teams, and the Consumer Experience organization, including social and influencer marketing training for all relevant stakeholders.
  • Build a framework for social media analytics that provides data-driven insights, real-time marketing trends, performance management, and brand reputation risks.
  • Collaborate closely with the Corporate Communications team to implement community management best practices.
  • Create roadmaps and point-of-views to continue growing the social media capability.
Key Skills and Qualifications:
  • Bachelor's degree (or 4 years of social media experience).
  • Experience navigating Facebook, Instagram, TikTok, Pinterest, and YouTube platforms in a professional setting.
  • Experience with analytics and KPIs.
  • 3 years of experience building and managing campaigns on Facebook, Instagram, TikTok, Pinterest, and YouTube.
  • Experience learning/adopting new tools.
  • Knowledge of different digital media platforms, industry trends, key players, and digital media supply chain for multiple channels (programmatic, social, search).
What We Offer:
  • A dynamic and entrepreneurial work environment that empowers employees to unleash their potential.
  • A comprehensive benefits plan that includes medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and more.
  • A commitment to diversity of thought, perspectives, aptitudes, experiences, and backgrounds.
  • A Military Ready and Second Chance employer.