Biddable Media Programmatic

4 weeks ago

Atlanta, Georgia, United States Arbys Full time
A part of the Inspire Biddable In-House Team, the local biddable team manages Localized Paid Programmatic Media campaigns for Inspire Brands across +30 designated market areas. This is a "hands-on-keys" role that is responsible for building programmatic display & video campaigns, placing all trades within our various DSPs and optimizing campaigns to deliver improved performance. This role requires careful in-platform management & financial stewardship for our brands.

RESPONSIBILITIES
Programmatic Activation/Trading

  • Develop innovative, localized programmatic approaches to drive guests into local restaurants, while managing separation from national campaign in partnership with National social team
  • Serve as the key hands-on-keys programmatic trader, managing programmatic campaigns on a market-by-market basis
  • Execute programmatic campaigns from start to finish; setup, implementation, optimizations, reporting
  • Analyze campaign data and optimize towards brand KPI's and effectiveness
  • Continually evaluate programmatic strategies and identify testing opportunities
  • Build and source audiences relevant for each campaign
  • Proactively monitor campaign activity for delivery, ad quality, and performance
  • Attend and actively participate in regular status meetings (both internal and external) to help prioritize deliverables, takeaways/next steps and timelines with Managers
  • Produce and present engaging campaign analysis to internal brand teams
  • Manage the reporting and financial management for programmatic campaigns across the portfolio
  • Demonstrate a "big picture" understanding of brands marketing strategy and the role programmatic plays

Agency and Cross-Functional Internal Teams Collaboration

  • Partner with internal & agency media analytics team to measure impact of ongoing campaigns and overall plan
  • Partner with National Inspire team to ensure clear separation exists between National & Local investment
  • Participate in Programmatic Team meetings, workshops, QBR's, & best practice development
  • Partner with Media Strategy & Planning and Agency Planning teams to develop a learning agenda and testing roadmap based on the brands objectives, insights, and key challenges

EDUCATION AND EXPERIENCE QUALIFICATIONS

  • Required Minimum: Bachelor's degree
  • 2 – 5 years of relevant experience executing digital ad campaigns
  • Local media campaign experience a plus but not required
  • Hands on keyboard experience within a multichannel DSP (DV360, Yahoo, TTD etc.)
  • Demonstrated experience in problem solving and managing multiple tasks
  • Account budget management through daily/weekly pacing, monthly and yearly goals

REQUIRED KNOWLEDGE, SKILLS, or ABILITIES

  • Ability to deliver results
  • Strong attention to detail
  • Excellent project management skills (proficiency in Excel/PPT will be key)
  • Ability to balance multiple priorities and meet project deadlines
  • Excellent oral and written communication skills
  • Ability to lead and influence others
  • Personal integrity, humility, an appreciation for the power of true teamwork, and a sense of humor
  • Passion for the restaurant industry and desire to train in our restaurants to learn operations. A strong desire to help shape the future at Inspire Brands
  • Self-starter personality who can operate with minimal supervision
  • Strong ability to work closely with team members to solve problems, prioritize tasks, and manage time effectively
  • A detail-oriented approach and a desire to achieve objectives accurately
  • Solid quantitative and research skills, and proven data interpretation capability
  • Ability to learn new systems and workflows

Inspire Brands is a multi-brand restaurant company whose portfolio includes more than 32,000 Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, and SONIC restaurants worldwide.


We're made up of some of the world's most iconic restaurant brands, but we're much more than just a restaurant company. We're a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it's an experience. At Inspire, that's our purpose: to ignite and nourish flavorful experiences.

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