Product Marketing Manager

1 month ago

New Prague, Minnesota, United States Apify Full time

Apify's mission is to make the web more programmable. Why? We believe that humans have better things to do than fill in forms, compile Excel sheets of copy-pasted data, or search social media for hashtags. Those are jobs for a machine.

Apify collects billions of rows of data from all over the world for science, market research, or finding lost children. We make it possible for AI chatbots to interact intelligently, and we're actively involved in developing novel ways to work with generative AI like ChatGPT.To support our mission, we're looking for a talented Product Marketing Manager to help us with our GTM strategies to drive the promotion of our social media Actors.
Who are we looking for?

You have 5+ years of experience in B2B product marketing, ideally at another tech startup with a thriving developer community.

You have a passion for social media and the latest trends. You know all about the latest developments in the field, and you enjoy trying and testing new tools.

You have a strong track record of creating product marketing plans encompassing strategy, client research, competitive analysis, and messaging.

You can research and understand a complex technical product or feature and translate it into marketing campaigns that are relatable and engaging to the target audience.

You know there is an infinite amount of work we could do, but you also know how to prioritize and execute on the most promising opportunities.

You are highly organized, can multitask, and work across multiple teams.

You have excellent written and verbal skills in English.

Any technical background is a big plus, either in formal third-level education or in the trenches of another tech company.

What will you be doing?
Responsible for the development and execution of marketing strategy for our social media Actors.

Understand the needs of current and future customers and prepare tailored product messaging, brand differentiation, marketing content, and collateral.

Develop and lead successful product launches and ongoing marketing campaigns.

Measure and report on the performance of product marketing initiatives.

Work closely with the team responsible for developing and maintaining our social media Actors, develop compelling marketing collateral, and influence the future product roadmap.

Identify industry trends and monitor competing products to come up with new hypotheses and recommendations for future growth.

Keep our marketing team up to date on the latest social media trends and make sure we also use our own tools.

What we expect from you in the first 6 months:

By the end of the first 3 months, we expect you to:
Deeply understand our social media Actors, including Instagram Scraper, TikTok Scraper, and more.

Conduct a competitive analysis of our social media Actors to grasp the market landscape and identify key differentiators.

Reach out to existing customers to learn about their primary concerns, challenges, and use cases of our social media Actors.

Gain insights into the marketing channels through which Apify acquires customers for these Actors and propose new channels we should try.

Achieve early successes by developing and implementing initial marketing strategies or campaigns for our social media Actors.

By the end of the first 6 months, we expect you to:
Actively contribute to the marketing strategy, aligning it with our mission and the current quarter's OKRs.

Understand the user data related to our social media Actors and use it to influence the adoption of features and acquisition of new customers.

Take full ownership of the marketing roadmap for social media Actors, ensuring it aligns with customer needs, market trends, and company goals.

Why should you work for Apify?
Full-time position in Prague at our amazing office located in Lucerna Palace, Prague, Czech Republic

Option to work remotely

Flexible working hours (perfect for both night owls and early birds )

Nobody counts holidays as long as the work gets done

Stock options and profit sharing

We welcome pets, kids, and bikes at the office

Epic team buildings and offsites with biking, canoeing, and other adventures

Generous hardware budget to give you the tools you need

Free entry to the wonderful Prague Zoo for you and your guests

Ping-pong, chess, PS5, lightsabers, foosball league after lunch, free Multisport card

Completely free lunches every day, either in a restaurant or delivery

Unlimited supply of and great and snacks

Solid education and training budget, conference tickets, internal "Eat & Learn" sessions, and the opportunity to work across teams

Process:
Intro call > Task > Interview > Lunch > Offer

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