GM Envolve Marketing Manager

2 months ago

Milford, Connecticut, United States General Motors Full time

Description
This role is categorized as hybrid. This means the successful candidate is expected to report to GM Global Technical Center- Cadillac Tower three times per week, at minimum.
Welcome to a GM Envolve, General Motors' brand that serves all Business to Business (B2B) and Business to Government (B2G) customers and their complete vehicle and solutions needs. The GM Envolve Marketing Manager develops the overall marketing strategy as it relates to GM's business solutions supporting business and government customers. They bring together existing and new growth opportunities to drive message alignment for these impactful and meaningful products and services. The ability to create and consolidate GM's positioning along these growth opportunities is essential, while bridging current and future solutions for B2B and B2G customers.
Responsibilities:

  • Develop the GM Envolve Marketing strategy.
  • Develop the marketing strategy for OnStar Business Solutions and all fleet customer connected experiences.
  • Be the "brand steward" for GM Envolve, driving the creative and messaging direction and governance of lines of business.
  • Establish cohesive go-to-market plan within GM across all lines of business serving B2B and B2G customers.
  • Develop creative scopes for agency partners for GM Envolve
  • Be the lead marketing manager for BrightDrop.
  • Lead all GM Envolve experiential marketing.
  • Partner with cross functional teams including Global Innovation, GM Energy, GM Financial and CCA teams on new B2B and B2G business initiatives from concept, through incubation period and integration to the core business.
  • Drive collaboration with all CRM, experiential, media, and social messaging amongst business offerings.
  • Collaborate to create the strategic direction for identifying and developing customer sales content and presentations, including sales enablement tools available to them.
  • Oversee competitive benchmarking, industry studies and customer research efforts.
  • Integration with product and solutions teams to ensure key vehicle and solution messaging and claims are identified and materials are supportive as content is developed.
  • Oversight of agency contracts, resource scoping and prioritization of projects
  • Ensure annual budget needs are represented across responsibilities while balancing expenses throughout the year to ensure spends are within budget.

Additional Description
Critical Skills and Abilities

  • Strong leadership and team collaboration skills are a must to ensure cross functional teams, direct reports, numerous agencies and vendors, and internal partners work together within advertising, events/experiential, CRM, digital and social media.
  • Proven track record across campaign development, customer targeting and personalization, executing large customer shows and CRM platform implementations will assure success for the selected candidate.

Required Qualifications

  • Bachelor's degree in business, Marketing or related areas required.
  • 10 years of experience managing retail or B2B marketing activities.
  • 5-7 years of experience managing a team of direct reports.
  • Strong leadership skills and demonstrated experience building highly effective teams.
  • Exceptional communication and leadership presentation skills
  • Ability to leverage data to make marketing decisions.
  • Ability to work in a fast-paced environment.
  • Strong strategic and critical thinking skills

Preferred Qualifications

  • Understanding or experience in Microsoft Dynamics or Salesforce
  • Experience developing and/or managing customer facing websites.
  • Relationship building/cross functional working ability and experience.
  • Knowledge of online audience targeting and media buying
  • Product launch experience
  • Strong understanding of campaign strategy and creative development
  • Familiar or experience in running customer research / focus groups.
  • Understanding of GM customer and sales databases
  • Knowledge of data collection and reporting
  • Knowledgeable in the latest sales enablement trends
  • Business Development experience

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate .
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Total Rewards | Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Diversity Information
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire
Equal Employment Opportunity Statement (U.S.)
General Motors is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Accommodations (U.S. and Canada)
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

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