Search Engine Marketing Specialist
2 weeks ago
FCP Euro is in search of a talented and motivated SEM Manager to spearhead our Paid Search initiatives. This role comes with direct P&L accountability, focusing on achieving key metrics such as search-attributed CAC, new customer acquisition, revenue generation, and contribution profit targets. As the authority in this domain, you will enhance FCP Euro's capabilities to effectively engage and convert our target demographic through Paid Search.
About FCP Euro
FCP Euro is a premier online retailer specializing in automotive parts, particularly for European vehicles. Our commitment to customer service and technological innovation has propelled us to be recognized among the fastest-growing private companies.
Key Responsibilities
- Enhance SEM performance metrics including CAC, new customer acquisition, revenue, and contribution profit.
- Experiment with innovative tactics and strategies to drive growth and operational efficiency.
- Optimize budget allocations to maximize overall returns.
- Increase FCP Euro's visibility in target markets while improving efficiency.
- Manage account structures and identify opportunities to leverage performance signals more effectively.
- Oversee market keyword strategies and penetration across SEM.
- Deliver comprehensive reports on performance across search channels, aligning execution with strategic goals.
- Foster cross-functional relationships to synchronize marketing efforts with organizational objectives.
- Provide strategic insights into the evolving consumer search landscape, including risks and opportunities.
Qualifications
- Bachelor's degree in Marketing, Data Science, or a related field; advanced degrees or relevant certifications are advantageous.
- A minimum of 5 years of experience in senior SEM roles within the eCommerce sector, managing substantial budgets.
- Demonstrated success in achieving high levels of search revenue, traffic, and new customer acquisition.
- Exceptional communication skills, capable of articulating ideas clearly and collaborating effectively across teams.
- High-level technical expertise in marketing, including SEM, SEO, and marketing analytics.
- Experience with large-scale SEM management tools such as SA360, Google Ads Editor, and others.
- Familiarity with Marketing Mix Modeling (MMM).
- Proficiency in SQL, Python, or similar programming languages.
- Experience in the automotive or other highly technical retail sectors is highly desirable.
Compensation
This is a salaried position with a competitive base salary, complemented by a total compensation package based on experience.
FCP Euro is committed to providing equal employment opportunities and prohibits discrimination or harassment of any kind.
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