Sr. Director Audience Strategy

We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

Position Overview

The vision for the SAP Marketing Data and Audience Strategy team is Establish a culture where data is valued, trusted, integrated seamlessly and leveraged universally to create personalized experiences within an audience centric framework while upholding the highest standards of data quality, security & compliance.

As Sr Director Audience Strategy you will support corporate marketing with defining and implementing audience strategy and framework. You will play a key role in championing audience data management practices and drive adoption while delivering on best-in-class targeting and audience management strategy. Your main responsibilities include

• You will work closely with internal marketing teams, agency teams, and vendors to design our approach to reach the right audiences.
• You will work cross-functionally to drive our audience strategy, backed with an understanding of audience planning, technical requirements, and a creative execution lens
• Demonstrate an intimate, and strategic, understanding of how customers and prospects interact with channels and technology, while championing across internal agency teams
• Assist in developing an overall audience framework for all campaigns, factoring in historical performance and opportunity areas for the business
• Develop a deep understanding of both observable customer behavior within the 1st party audience database and customer behavior of unknown audience targets Qualifications.
• Support media and omni channel teams by identifying and developing appropriate audiences for campaigns, aligning to the overall framework
• Partner with internal marketing teams to understand priority audiences for individual campaigns
• Translate Audience planning targets to media activation targets, including sizing, saturation, and budget allocation
• Determine use cases for internal audience models and test into activation
• Work with analytics and measurement teams to develop audience insights and uncover opportunistic audience segments
• Develop best practices and communicate audience capabilities to internal teams

Qualifications

• This role is designed to elevate strategy and innovation across the business – must be highly-collaborative, big idea-minded and relentlessly curious
• Proven track record in developing strategies to engage and grow audiences
• 6-8 years working in digital media and translating audience data sets and segmentation into targetable strategies
• Experience with multi-channel digital media campaign strategy and activation
• Experience working within DMPs, DSPs, and data onboarding tools
• Strong understanding of media targeting datasets and use cases.
• You must also be adept in using marketing analytics and have experience working with marketing automation tools
• Excellent storytelling and communication skills, with the ability to simplify complex digital concepts and distill them to their core ideas, themes, insights, and recommendations
• Experience building personas and buying committees.
• Deep understanding of contact data management.
• High sense of ownership, drive, agenda setting
• Proven success working across internal and external teams in a dynamic team environment
• Strong team player with a can-do attitude and an ability to simplify as well as go into detail when necessary
• You are adept at balancing long-term vision with short-term execution
• People Management and Collaboration: You are an experienced people manager with 7+ years of experience

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Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion

SAP's culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.

SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team:

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP's commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 141, ,900 USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.

Requisition ID: | Work Area:Marketing | Expected Travel: 0 - 10% | Career Status: Management | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid

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