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Social Media Strategy Lead

2 months ago

Houston, Texas, United States Evinex Full time
Job Type
Direct Hire Full-time Employee

Authorization
Applicants must be legally authorized to work in the United States. Visa sponsorship is not available.

Compensation
$70,000 - $90,000 / year

Work Location
Houston, Texas

Remote Work
Remote considered for exceptional candidates.

Company Overview
Evinex is a staffing firm dedicated to connecting the right talent with the right businesses. This position is a direct hire opportunity for one of our prominent B2B SaaS clients in the freight logistics sector.

Position Overview

We are in search of a creative and analytical Digital Engagement Manager to design and implement our client's social media initiatives, aimed at enhancing brand visibility and interaction across diverse platforms.

The ideal candidate will possess a profound understanding of social media dynamics, robust analytical capabilities, and a fervor for crafting engaging content that resonates with the target demographic.

In this role, you will be tasked with developing and executing social media plans that align with our client's business goals, ensuring a consistent and impactful online representation.

Your responsibilities will include creating, curating, and managing content across various social media channels, such as Facebook, Twitter, Instagram, LinkedIn, and TikTok.

Your expertise in monitoring and interpreting social media performance metrics will be vital for refining strategies and boosting engagement levels.

Engaging with the online audience and addressing customer inquiries will be essential, fostering positive connections with followers.

You will collaborate closely with marketing and design teams to produce high-quality, visually appealing, and engaging content that aligns with our client's brand identity and objectives.

Your creativity and innovative mindset will be crucial in generating ideas and strategies to captivate the audience and enhance brand visibility.

Why Join Us

Joining our client offers the opportunity to be part of a pioneering team that is revolutionizing the freight logistics industry through innovative technology.

You will work in a vibrant and collaborative environment that values creativity, initiative, and professional development. Our client provides competitive compensation, comprehensive benefits, and opportunities for career progression.

This is a unique opportunity to make a significant impact in a rapidly evolving sector and be part of a company that is at the forefront of logistics innovation.

Key Responsibilities

Strategy Development and Implementation:
Design and execute social media strategies that align with the company's business objectives.
Continuously enhance strategies based on performance insights and industry trends.

Content Creation and Management:
Produce, curate, and schedule high-quality content for various social media platforms.
Ensure all content is on-brand and optimized for each platform and audience.

Performance Monitoring and Analysis:
Track, analyze, and report on social media performance metrics.
Utilize insights to make informed decisions and adjust strategies and campaigns.

Community Engagement:
Interact with the online community by responding to comments and inquiries promptly.
Build positive relationships with followers and brand advocates.

Collaboration with Marketing and Design Teams:
Partner with marketing and design teams to create compelling content.
Ensure alignment on messaging, promotional activities, and content calendar.

Trend Identification and Innovation:
Stay current with social media trends and best practices.
Experiment with new content formats and platform features to maintain a dynamic social media presence.Required Knowledge / Skills / Abilities
Strong understanding of social media platforms and analytics
Excellent written and verbal communication skills
Creative mindset and ability to generate engaging content
Education / Professional Experience
Bachelor's degree in Marketing, Communications, or a related field
3+ years of experience in social media marketing