Associate Director

3 weeks ago

Houston, Texas, United States Dow Jones Full time

Job Description: About Our Organization:

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

About the Team:

Chemical Market Analytics by OPIS, a Dow Jones company, enables stakeholders in the global chemical industry to improve operational efficiency with deep insights, future outlooks, price discovery and consultation from a celebrated team of subject matter experts. We offer short- and long-term market coverage for more than 200 core building-block chemicals with a full suite of advisory services and top-tier events held around the globe. The worldwide chemical industry looks to Chemical Market Analytics to guide decisions and help manage risk across the entire value chain.

About the Role:

As Marketing Associate Director for the Americas region, you will assist with developing and leading the go-to-market (GTM) strategy and execution for the energy portfolio of solutions. You will develop and execute solutions marketing programs targeting various clients and personas. You will play a lead role in collaborating with other business lines to drive marketing initiatives. You will also collaborate with Product Management and Sales to create GTM plans based on market segmentation, personas, and customer buying journeys. You will report to the Marketing Senior Director.

You Will:

  • Work with key stakeholders across CMA's Energy business and use market research, client feedback, and sales priorities to develop compelling and content-rich value propositions that will drive the GTM marketing communications strategy into target segments
  • Implement, plan, develop, and measure integrated global marketing programs (including marketing-gated events) that will align with the buyer's journey
  • Help grow and implement new digital inbound marketing strategies that drive further demand from online activity
  • Develop global sales enablement assets and implement training strategies to instruct Sales on understanding target audiences, value propositions, buyer preferences, needs, and challenges
  • Create processes and account scoring techniques that can analyze and identify when accounts should be prioritized
  • Analyze campaigns & targets daily and compare A/B tests where necessary to ensure that strategies have a measurable ROI
  • Proactively engage with Sales teams to coordinate, communicate, and optimize the impact of marketing activities which includes working closely with the team to track lead flow and convert opportunities
  • Become a subject matter expert on our key personas, work with Sales to fill gaps, and develop a persona-based strategy for lead conversion
  • Identify opportunities to improve marketing effectiveness through enhanced audience segmentation, marketing techniques, and processes
  • Manage timelines, budgets, and resources

You Have:

  • At least 8+ years' B2B demand generation marketing, ideally focused on integrated campaigns or similar campaigns
  • Energy industry experience (preferred)
  • Track record of measurable success in developing and growing pipelines through innovative programs to scale company growth
  • Proven content marketing capabilities which include strategy, writing, creation, and execution of marketing assets access social media, blogs, websites, email, and other types of media
  • Used marketing tools & platforms such as HubSpot, Eloqua, On24, Salesforce, Google Ads, Google Analytics, and their reporting capabilities
  • Worked in a cross-functional, matrixed organization with varying global, regional, country and/or organizational dynamics
  • Undergraduate degree

Our Benefits

  • Comprehensive Healthcare Plans
  • Paid Time Off
  • Retirement Plans
  • Comprehensive Insurance Plans
  • Lifestyle programs & Wellness Resources
  • Education Benefits
  • Family Care Benefits & Caregiving Support
  • Commuter Transit Program
  • Subscription Discounts
  • Employee Referral Program

Learn more about all our US benefits

#LI-Hybrid

Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Business Area: Dow Jones - OPIS - CMA

Job Category: Marketing & Product Management

Union Status:

Non-Union role

Since 1882, Dow Jones has been finding new ways to bring information to the world's top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron's, MarketWatch and Financial News.

This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.

If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.

Req ID: 42763


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