Senior Media Planner- Paid Search

1 month ago

Minneapolis, Minnesota, United States Carmichael Lynch Full time
What We Believe

We believe that when the best of strategy and creativity come together, brands stand apart.

Our Hiring Philosophy

Carmichael Lynch is committed to creating a diverse, safe and welcoming workplace with opportunity for all. We strive for inclusion, equity and diversity in both our words and actions. BIPOC, women, marginalized communities, LGBTQIA+, veterans and persons with disabilities are encouraged to apply. To learn more, please visit:

What's In It for You*

  • Professional Development (performance reviews 2x annually, training opportunities related to your field of development, one-on-ones with managers, etc.)
  • We offer competitive, equitable salaries (reviewed annually to ensure equity and competitiveness)
  • A strong, vibrant, continually-evolving Diversity, Equity and Inclusion belief (in thought and action), encompassing our agency and our Employee Resource Groups (ERGs). Recognizing the voices that need to be heard.
  • Competitive, company and employee sponsored benefits, including: Medical, Dental, Vision, 401k (company matched 50% of first 6%), PTO (vacation/sick time) allowance, 18-week maternity leave, 12-week parental leave, 19 paid company holidays, Family Building Benefit (adoption, surrogacy benefit), tuition reimbursement and much more.

*Please note that these benefits only apply to full time roles


We are in need of a paid search/SEM rockstar to join our Media Team that can identify and implement paid search recommendations and optimizations that improve results for our clients.

Analytical? Driven by data? You take the initiative to stay abreast of the industry and its constant changes and can demonstrate the initiative to learn systems and resources of the department and agency? Then we really want to speak with you.

Areas of Focus:

Subject Matter Expert

  • Keep up to date on industry news and supporting the communication of relevant updates to internal teams and clients
  • Support team leadership by proactively bringing new ideas to the table
  • Showcase clear understanding of the inner workings of the paid search interfaces (i.e. Google Ads)

Paid Search Management & Execution

  • Assist Associate Media Director in building out paid search plans for clients
  • Take ownership of basic paid search tasks including but not limited to, negative keyword research, account/campaign set up, bid strategy monitoring, identifying target keywords, etc.
  • Create and manage PPC campaigns, including keyword research, bid management, and A/B testing
  • Manage account/campaign pacing and budget management
  • Proactively identify optimization efforts and testing opportunities
  • Analyze & report on paid search data on a weekly/bi-weekly/monthly & ad-hoc basis

Required Skills:

Skills and experience requirements:

  • A minimum of 3 years of hands-on Paid Search/SEM experience
  • Working knowledge of Google Ads & Microsoft Ads
  • Experience managing multiple paid search accounts
  • Experience using Google Analytics 4
  • Experience in organic search/SEO, using third party bidding tools (i.e. Search Ads 360), Google Looker Studio, and competitive insight tools (i.e. SEMRush) is a plus
  • Proficiency in Google Shopping and Performance Max (PMAX) campaigns in a plus

Competencies (characteristics and work style):

  • Go-getter, willing to jump in and own your work
  • Strong attention to detail
  • Ability to handle multiple tasks
  • Effective communication skills
  • Strong verbal and written presentation skills
  • Passionate and professional
  • Ability to contribute unique and original thinking and solutions
  • Ability to manage and prioritize personal workload effectively
  • Comfortable dealing with change
  • Ability to manage up well
  • Conveys integrity and trust

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