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Digital Media Planner

2 months ago

Minneapolis, Minnesota, United States Gravity Global Full time
Job Description

**About Gravity Global**

Gravity Global is a leading marketing consultancy that specializes in creating innovative brand-and-demand marketing programs for clients operating in complex markets. Our team is led by strategy, innovation, technology, data, and creativity, driving transformational growth for our clients.

**About the Role**

We are seeking a skilled Digital Media Planner to join our team and create impactful digital media campaigns for our clients. As a Digital Media Planner, you will be responsible for identifying and reaching target audiences, determining the best media mix and frequency, and monitoring and optimizing the performance of digital media campaigns across various channels and platforms.

Key Responsibilities:

  • Work with clients, media strategy, and account teams to understand client business goals and establish media objectives and strategies for campaigns.
  • Leverage tools and research to develop insights and ideas.
  • Work with syndicated and client data to assist in analysis and media plan development.
  • Analyze demographic and behavioral data to identify desired target audiences for digital and offline media.
  • Evaluate a wide range of media vehicles and contribute new ideas to effectively reach the target consumer.
  • Implement the management of daily tasks in support of defined media goals and work with cross-functional teams to develop proposals and evaluations for defined campaign objectives.
  • Develop and manage media documents, including media schedules and financials, necessary to keep the project/campaign on track, on schedule, and within budget for the client.
  • Assist with analysis and strategic insights from monthly performance data.

Requirements:

  • 2+ years of media planning experience, preferably in an agency setting.
  • Exposure across multiple consumer media types, including digital, national television, and other offline media.
  • Working knowledge of industry-standard media research tools (e.g., MRI, Clear Decisions, AdIntel).
  • Strong mathematical abilities.
  • Proficient with Excel and PowerPoint.
  • Willingness to contribute thinking and ideas that extend beyond media-specific tasks.
  • Ability to maintain composure under pressure.
  • Detail-oriented, organized, and able to handle multiple tasks and prioritize.
  • Team player.
  • Curious, inquisitive mind.

What We Offer:

  • Comprehensive medical, dental, vision, and supporting benefits package.
  • 401K/Roth match.
  • Paid parental leave.
  • Flexible vacation and summer Fridays.
  • Purposeful and considerate in our hybrid approach.
  • Great company culture: Certified Best Places to Work 2022.
  • Company-paid life insurance and long-term disability.