Lead Paid Search Consultant

7 days ago

Minneapolis, Minnesota, United States Gravity Global Full time
Job Overview

Gravity Global stands as a premier marketing consultancy, recognized globally for its expertise in navigating intricate brands within challenging markets. We are a comprehensive, integrated consultancy that bridges branding and demand generation. We are currently seeking a Senior Paid Search Strategist to spearhead the development and execution of paid search initiatives aimed at fulfilling our clients' marketing objectives.

In this pivotal role, you will be instrumental in strategizing, implementing, and refining our clients' paid search efforts. Your extensive knowledge of paid search platforms, coupled with your analytical prowess and innovative mindset, will be key in driving significant outcomes, enhancing ROI, and fostering the growth of our clients' enterprises. The ideal candidate will possess 7-9 years of direct experience in managing paid search campaigns, a demonstrated history of delivering quantifiable results, and a commitment to staying abreast of the latest advancements in digital marketing.

This position offers an exceptional opportunity to collaborate with a dynamic, talented, and creative team, serving as an ideal entry point into the world of marketing consultancy.

Key Responsibilities:
  • Design and implement impactful paid search campaigns across multiple platforms, including Google Ads and Microsoft Ads.
  • Conduct comprehensive keyword analysis, audience segmentation, and competitive research to uncover optimization opportunities.
  • Craft engaging ad copy that aligns with client branding and business goals while motivating user action.
  • Establish and apply conversion tracking and performance measurement techniques to evaluate campaign data and inform ongoing enhancements.
  • Monitor and assess campaign performance indicators, such as budget adherence, CTR, CPC, and conversion rates, to pinpoint growth opportunities.
  • Collaborate with content and design teams to ensure ads and landing pages are optimized for maximum effectiveness and relevance.
  • Stay updated on industry trends, best practices, and algorithm modifications to maintain a competitive advantage and deliver innovative client solutions.
  • Conduct A/B testing and experiments to refine ad performance and identify successful strategies.
  • Provide regular performance reports and insights to clients and internal stakeholders, showcasing achievements and recommending future initiatives.
  • Work closely with account management teams to comprehend clients' business objectives and marketing strategies, developing integrated marketing plans.
  • Assist in crafting paid search proposals and pitches for prospective clients.
  • Engage in team meetings and knowledge-sharing sessions, contributing to the overall growth and success of the agency.
Qualifications:
  • Bachelor's degree or equivalent professional experience.
  • 7-9 years of proven success in managing effective paid search campaigns, preferably within an agency context.
  • Experience in Paid Social is advantageous.
  • Comprehensive knowledge of Google Ads, Microsoft Ads, Google Analytics, Adobe Analytics, and other pertinent paid search tools.
  • Strong analytical capabilities with the ability to interpret data and derive insights for effective campaign optimization.
  • Proficiency in keyword research tools, bid management systems, and industry-standard SEM applications.
  • Exceptional communication and presentation skills, with the capacity to convey complex concepts to clients and team members.
  • Results-oriented mindset focused on achieving measurable client outcomes.
  • Current with the latest trends, tools, and best practices in paid search and digital marketing.
  • A passion for continuous learning and a proactive approach to problem-solving.
  • Proficient in Microsoft Office Suite (e.g., Excel, PowerPoint).
  • Certifications in Google Ads and/or Microsoft Ads are a plus.
What We Offer:
  • Competitive salary and benefits package
  • Global career advancement opportunities
  • Flexible summer work schedule
  • Positive company culture

Gravity Global values a rewarding work environment where every team member is appreciated. We are an Equal Opportunity Employer.

Gravity Global participates in E-Verify during the onboarding process.

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