Senior Director, B2C Marketing– FIFA World Cup 26
3 weeks ago
Who We Are:
On Location is a premium experience provider, offering world class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, and fashion. From unrivaled access for corporate clients to guests looking for fully immersive experiences at marquee events, On Location is the premier and official service provider to over 150 iconic rights holders, such as the IOC (Paris 2024, Milano Cortina 2026, LA 2028), NFL, NCAA, UFC and PGA of America, and numerous musical artists and festivals. The company also owns and operates a number of unique and exclusive experiences, transforming the most dynamic live events into a lifetime of memories. On Location is a subsidiary of Endeavor, a global sports and entertainment company.Endeavor is a global sports and entertainment company, home to many of the world's most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.The Role and What You'll Do:
The Senior Director of B2C Marketing will be responsible for leading and executing the consumer marketing strategy for the FIFA World Cup 26TM Official Hospitality program. This role demands a visionary leader with a strong background in B2C marketing, exceptional strategic thinking, and a passion for soccer. The Senior Director will drive consumer engagement, increase brand awareness, and maximize hospitality sales through innovative marketing campaigns and initiatives.
· Develop and implement comprehensive B2C marketing strategies to promote the FIFA World Cup 26TM Official Hospitality program to a fan audience.
· Lead the creation and execution of multi-channel marketing campaigns, including digital, social media, email, content marketing, and traditional advertising.
· Oversee the development of compelling marketing materials and content that resonate with target consumer audiences.
· Utilize data analytics and consumer insights to inform marketing strategies and optimize campaign performance.
· Collaborate with internal teams and external partners to ensure cohesive and effective marketing efforts.
· Manage the B2C marketing budget, ensuring efficient allocation of resources and achieving a high ROI.
· Foster a culture of creativity and innovation within the marketing team, encouraging new ideas and approaches.
· Represent the B2C marketing function in cross-departmental meetings and contribute to the overall marketing strategy of the hospitality program.
· Build and maintain strong relationships with media partners, influencers, and other key stakeholders and partners to maximize marketing efforts.
You Have These:
· Minimum of 10-12 years of experience in B2C marketing, preferably within the sports, hospitality, or events industries.
· Experience working on large-scale sporting events or global marketing campaigns.
· Proven track record of developing and executing successful consumer marketing campaigns.
· Strong understanding of digital marketing channels, including social media, email marketing, SEO, PPC, and influencer.
· Strong understanding of upper funnel, awareness-building marketing channels, including OOH, PR, brand partnerships, podcasts, etc.
· Excellent leadership and team management skills.
· Strong negotiation and relationship-building skills.
· Knowledge of emerging B2C marketing trends and technologies.
· Experience with data analytics tools and marketing automation platforms.
· Experience with influencer marketing and partnerships.
· Highly creative and eager to build innovative consumer marketing strategies that deliver on ambitious revenue targets.
· Exceptional communication, presentation, and interpersonal skills.
· Ability to think strategically and execute tactically.
· Passion for soccer and familiarity with the FIFA World Cup.
We'd Love If You Also Have These:
· Bilingual or multilingual proficiency (especially French and/or Spanish).
· Strong network within the sports and hospitality industries.
· Creative thinking and problem-solving skills.
· Strong project management skills, with the ability to manage multiple priorities and deadlines.
· Ability to work in a fast-paced and dynamic environment.
· Knowledge of FIFA regulations and standards related to marketing and hospitality.
Join us in making the FIFA World Cup 26TM Official Hospitality program an unforgettable experience by leveraging your B2C marketing expertise to engage and delight fans worldwide. Apply today to be part of the excitement
How we work:
Endeavor is at the center of sports, media, entertainment, and fashion and is a largely relationship-based business. To foster an environment of collaboration, develop our future talent, and build on relationships across leadership, peers, and teams, we work from the office 4 days per week. We see immeasurable value internally and throughout the core of the businesses we support.
Don't meet every single requirement? We are dedicated to building a diverse, inclusive, authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
#LI-PK1
Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world's diverse voices. Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.Per local requirements and in the interest of transparency, the range shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. Endeavor strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.
Hiring Range Minimum:
Hiring Range Maximum:
$175,000 annually-
New York, New York, United States teamworkonline Full timeWho We Are:On Location is a premium experience provider, offering world class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, and fashion. From unrivaled access for corporate clients to guests looking for fully immersive experiences at marquee events, On Location is the premier and...
-
New York, New York, United States teamworkonline Full timeWho We Are:On Location is a premium experience provider, offering world class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, and fashion. From unrivaled access for corporate clients to guests looking for fully immersive experiences at marquee events, On Location is the premier and...
-
New York, New York, United States teamworkonline Full timeWho We Are:On Location is a premium experience provider, offering world class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, and fashion. From unrivaled access for corporate clients to guests looking for fully immersive experiences at marquee events, On Location is the premier and...
-
New York, New York, United States teamworkonline Full timeWho We Are:On Location is a premium experience provider, offering world class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, and fashion. From unrivaled access for corporate clients to guests looking for fully immersive experiences at marquee events, On Location is the premier and...
-
New York, New York, United States teamworkonline Full timeWho We Are:On Location is a premium experience provider, offering world class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, and fashion. From unrivaled access for corporate clients to guests looking for fully immersive experiences at marquee events, On Location is the premier and...
-
Sales Executive – FIFA World Cup 26
2 months ago
New York, New York, United States teamworkonline Full timeWho We Are:On Location is a premium experience provider, offering world class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, and fashion. From unrivaled access for corporate clients to guests looking for fully immersive experiences at marquee events, On Location is the premier and...
-
Director of Premium Sales – FIFA World Cup 26
2 months ago
New York, New York, United States teamworkonline Full timeWho We Are:On Location is a premium experience provider, offering world class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, and fashion. From unrivaled access for corporate clients to guests looking for fully immersive experiences at marquee events, On Location is the premier and...
-
Director Inside Sales – FIFA World Cup 26
2 months ago
New York, New York, United States teamworkonline Full timeWho We Are:On Location is a premium experience provider, offering world class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, and fashion. From unrivaled access for corporate clients to guests looking for fully immersive experiences at marquee events, On Location is the premier and...
-
New York, New York, United States teamworkonline Full timeWho We Are:On Location is a premium experience provider, offering world class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, and fashion. From unrivaled access for corporate clients to guests looking for fully immersive experiences at marquee events, On Location is the premier and...
-
New York, New York, United States On Location Inc. Full timeAbout the RoleOn Location Inc. is seeking an experienced Food and Beverage executive to join our team as an Executive Vice President, Culinary Operations. This key leadership position will be responsible for implementing and leading the food and beverage program within FIFA's 16 cities across the Americas.Key ResponsibilitiesStrategic Leadership: Provide...
-
Director of Sales
3 days ago
New York, New York, United States On Location Inc. Full timeAbout the RoleWe are seeking a seasoned sales leader to join our team as the Director of Sales for FIFA World Cup 26. As a key member of our sales team, you will be responsible for leading and managing the inbound sales team, developing strategies to maximize inbound sales opportunities, and ensuring exceptional customer experience.Key...
-
New York, New York, United States On Location Inc. Full timeAbout the RoleOn Location Inc. is seeking an experienced Food and Beverage executive to join our team as an Executive Vice President, Culinary Operations. This key role will be responsible for leading the planning and execution of food and beverage services for our premium hospitality programs, including the FIFA World Cup 2026.Key ResponsibilitiesStrategic...
-
Business Process Lead, FIFA World Cup 26
3 days ago
New York, New York, United States On Location Full timeAbout the RoleWe are seeking a highly skilled Business Process Lead to join our team at On Location, a premium experience provider for sports, entertainment, and fashion events. As a key member of our operations team, you will be responsible for advancing the planning and execution of our hospitality programs.Key ResponsibilitiesFacilitate discussions to...
-
New York, New York, United States Dow Jones & Company, Inc. Full timeAbout Dow Jones & Company, Inc.Dow Jones & Company, Inc. is a leading global provider of news and business information, delivering content to consumers and organizations worldwide. With a rich history spanning over 130 years, Dow Jones has established itself as a trusted source of news and information, with a presence in multiple formats, including print,...
-
New York, New York, United States AEG Full timeAbout the RoleWe are seeking an experienced and visionary leader to join our team as Executive Director, Food and Beverage Operations. This is a unique opportunity to lead the planning and execution of food and beverage services for high-profile events, including the FIFA World Cup 2026.Key ResponsibilitiesStrategic Leadership: Provide visionary leadership...
-
Creative Director
1 month ago
New York, New York, United States teamworkonline Full timeWho We Are:On Location is a premium experience provider, offering world class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, and fashion. From unrivaled access for corporate clients to guests looking for fully immersive experiences at marquee events, On Location is the premier and...
-
Senior Marketing Director, Sports Events
5 days ago
New York, New York, United States Fanatics Full timeAbout the RoleFanatics, a leading global digital sports platform, is seeking an experienced Brand Director to join our team in NYC. As a key member of our marketing team, you will be responsible for driving all storytelling efforts for our portfolio of sports fan and collector-focused B2C events.Key ResponsibilitiesDevelop and Execute Event Marketing...
-
Marketing Director
3 days ago
New York, New York, United States Audicus Full timeJob OpportunityAudicus, a leading health-tech company, is seeking a highly motivated and experienced Marketing Director to join our team in New York City.About the RoleWe are looking for a creative and strategic Marketing Director to develop and drive our marketing strategy across our online Direct-to-Consumer (DTC) and expanding retail business. The ideal...
-
Senior Director, Customer Retention
5 days ago
New York, New York, United States Dow Jones & Company, Inc. Full timeAbout the RoleWe are seeking a highly experienced Senior Director, Customer Retention to lead our retention team and drive the overall retention strategy of our subscriber base. As a key member of our leadership team, you will be responsible for developing and implementing a holistic retention strategy that includes pricing, subscriber communications,...
-
New York, New York, United States AEG Full timeAbout the Role:AEG is seeking an experienced Food and Beverage executive to join our team as an Executive Director, Food and Beverage Operations. This is a unique opportunity to lead the planning and execution of food and beverage services for high-profile events, including the FIFA World Cup.Key Responsibilities:Leadership and Strategy: Provide visionary...
