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Senior Marketing Director, Sports Events
2 months ago
Fanatics, a leading global digital sports platform, is seeking an experienced Brand Director to join our team in NYC. As a key member of our marketing team, you will be responsible for driving all storytelling efforts for our portfolio of sports fan and collector-focused B2C events.
Key Responsibilities- Develop and Execute Event Marketing Strategies: Drive all storytelling efforts for our portfolio of sports fan and collector-focused B2C events, both visually and through PR and marketing messaging.
- Collaborate with Creative Teams: Work with agency partners and internal graphic designers to establish the look and feel of each individual event and for the Fanatics Events team as a whole.
- Manage Event Signage and Branding: Create on-site signage templates and work with our Operations team to determine placement.
- Strategize Messaging and Placement: Work in conjunction with our Marketing Director to strategize messaging look and feel and placement within paid advertising and organic social.
- Manage PR Agency Relationships: Act as the main point of contact for our PR agency to ensure the right stories are being told at the right time.
- Develop Sponsor Creative and Messaging: Work with our Sales team to develop sponsor creative and messaging that authentically integrates with show messaging.
- Develop Templates for Partners: Work with our Marketing team to develop templates for use by internal and external partners.
- Lead Creative Brainstorming Sessions: Lead creative brainstorming sessions to generate ideas.
- Source and Lead Creative Agency Partners: Source and lead innovative and carefully vetted creative agency partners to help execute our creative vision in building one-of-a-kind events.
- Ensure High Production Standards: Ensure high production standard adherence from all partners.
- Minimum of 5 Years of Experience: Minimum of 5 years of experience in a marketing, communications, or a related field in the sports/collecting industry.
- Strong Copywriting Skills: Strong copywriting skills are a must.
- Strong Portfolio: A strong portfolio showcasing successful brand building and partner integration campaigns.
- Exceptional Understanding of the Sports Industry: Exceptional understanding of the sports industry, including fan engagement and event dynamics.
- Proven Ability to Lead Cross-Functional Creative Teams: Proven ability to lead cross-functional creative teams.
- Outstanding Communication and Presentation Skills: Outstanding communication and presentation skills.
- Strong Project Management and Budgeting Experience: Strong project management and budgeting experience.
- Exceptional Organizational and Multitasking Abilities: Exceptional organizational and multitasking abilities.
- Bachelor's Degree in Marketing or Communications: Bachelor's degree in Marketing, Communications, or a related field (preferred).
- Opportunity to Work with a Passionate Team: Opportunity to work with a passionate team dedicated to delivering outstanding event experiences.
- Competitive Compensation Package: Competitive compensation package and comprehensive benefits.
- Growth Opportunities: Growth opportunities within a rapidly expanding organization at the forefront of the industry.
