Senior Manager, Performance Marketing – FIFA World Cup 26
3 weeks ago
Who We Are:
On Location is a premium experience provider, offering world class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, and fashion. From unrivaled access for corporate clients to guests looking for fully immersive experiences at marquee events, On Location is the premier and official service provider to over 150 iconic rights holders, such as the IOC (Paris 2024, Milano Cortina 2026, LA 2028), NFL, NCAA, UFC and PGA of America, and numerous musical artists and festivals. The company also owns and operates a number of unique and exclusive experiences, transforming the most dynamic live events into a lifetime of memories. On Location is a subsidiary of Endeavor, a global sports and entertainment company.Endeavor is a global sports and entertainment company, home to many of the world's most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.The Role and What You'll Do:
The Senior Manager, Performance Marketing will be responsible for driving the strategy and execution of performance marketing campaigns to promote the FIFA World Cup 26TM Official Hospitality program. This role requires a data-driven marketer with extensive experience in performance marketing, strong analytical skills, and a passion for soccer. The Senior Manager will work closely with cross-functional teams to optimize digital advertising efforts, increase conversions, and maximize ROI.
- Develop and implement performance marketing strategies to drive hospitality sales and customer engagement for the FIFA World Cup 26TM Official Hospitality program.
- Manage and optimize digital advertising campaigns across various channels, including search (SEM), display, social media, affiliate, and influencer marketing.
- Conduct keyword research, ad copywriting, and landing page optimization to improve campaign performance and conversion rates.
- Utilize data analytics and performance metrics to monitor, analyze, and report on campaign effectiveness and ROI.
- Collaborate with the creative team to develop compelling ad creatives and messaging that resonate with target audiences.
- Stay current with industry trends, platform updates, and best practices to continuously improve campaign performance.
- Implement A/B testing and experimentation to identify the most effective strategies and tactics.
- Manage relationships with external vendors, agencies, platform representatives, and influencers to ensure optimal campaign execution.
- Develop and manage the performance marketing budget, ensuring efficient allocation of resources and achieving a high ROI.
- Provide regular performance updates and insights to senior leadership and stakeholders.
- Collaborate with data analysts to create reports and dashboards that enable data-driven optimization decisions.
You Have These:
- Minimum of 7-10 years of experience in performance or digital marketing, preferably within the sports, hospitality, or events industries.
- Experience working on large-scale sporting events or global marketing campaigns.
- Proven track record of developing and executing successful performance marketing campaigns.
- Strong understanding of digital advertising platforms, including Google Ads, Facebook Ads, and programmatic advertising.
- Proficiency with web analytics tools (e.g., GA4, Amplitude, etc.) and marketing automation platforms.
- Excellent analytical skills, with the ability to interpret data and make data-driven decisions.
- Experience with attribution modeling and multi-touch attribution.
- Knowledge of emerging performance marketing trends and technologies.
- Strong negotiation and relationship-building skills.
- Exceptional communication and interpersonal skills.
- Strong project management skills, with the ability to manage multiple priorities and meet tight deadlines.
- Ability to think strategically and execute tactically.
- Passion for soccer and familiarity with the FIFA World Cup.
We'd Love If You Also Have These:
- Bilingual or multilingual proficiency (especially French and/or Spanish).
- Strong network within the sports and hospitality industries.
- Creative thinking and problem-solving skills.
- Ability to work in a fast-paced and dynamic environment.
- Knowledge of FIFA regulations and standards related to marketing and hospitality.
Join us in driving the success of the FIFA World Cup 26TM Official Hospitality program by leveraging your performance marketing expertise to achieve outstanding results. Apply today to be part of the excitement
How we work:
Endeavor is at the center of sports, media, entertainment, and fashion and is a largely relationship-based business. To foster an environment of collaboration, develop our future talent, and build on relationships across leadership, peers, and teams, we work from the office 4 days per week. We see immeasurable value internally and throughout the core of the businesses we support.
Don't meet every single requirement? We are dedicated to building a diverse, inclusive, authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world's diverse voices. Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.Per local requirements and in the interest of transparency, the range shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. Endeavor strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.
Hiring Range Minimum:
Hiring Range Maximum:
$145,000 annually-
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