Senior Director, Digital Marketing – FIFA World Cup 26

4 weeks ago

New York, New York, United States teamworkonline Full time

Who We Are:

On Location is a premium experience provider, offering world class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, and fashion. From unrivaled access for corporate clients to guests looking for fully immersive experiences at marquee events, On Location is the premier and official service provider to over 150 iconic rights holders, such as the IOC (Paris 2024, Milano Cortina 2026, LA 2028), NFL, NCAA, UFC and PGA of America, and numerous musical artists and festivals. The company also owns and operates a number of unique and exclusive experiences, transforming the most dynamic live events into a lifetime of memories. On Location is a subsidiary of Endeavor, a global sports and entertainment company.Endeavor is a global sports and entertainment company, home to many of the world's most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.

The Role and What You'll Do:

The Senior Director of Digital Marketing will be responsible for leading the digital marketing strategies and campaigns for the FIFA World Cup 26TM Official Hospitality program. This role requires a dynamic and innovative leader with a deep understanding of digital marketing trends, exceptional strategic thinking, and a passion for soccer. The Senior Director will work closely with cross-functional teams to ensure that the hospitality program reaches its target audience, maximizes engagement, and delivers ambitious returns through various digital channels.

· Develop and execute comprehensive digital marketing strategies to promote the FIFA World Cup 26 Official Hospitality program.

· Lead the planning and implementation of digital campaigns across all online platforms, including social media, email marketing, PPC, SEO, influencer, and content marketing.

· Oversee the creation and management of engaging and high-quality digital content to drive brand awareness and customer engagement.

· Utilize data analytics to measure and report on the effectiveness of digital marketing campaigns, making data-driven decisions to optimize performance.

· Collaborate with the creative team to design visually compelling and on-brand digital assets.

· Manage the digital marketing budget, ensuring efficient allocation of resources and achieving a high ROI.

· Monitor industry trends to stay ahead of the curve and identify new opportunities.

· Coordinate with internal and external stakeholders, including agencies and vendors, to ensure cohesive execution of digital marketing initiatives.

· Foster a culture of continuous improvement, encouraging innovative ideas and approaches within the digital marketing team.

· Represent the digital marketing function in cross-departmental meetings and contribute to the overall marketing strategy of the hospitality program.

You Have These:

· Minimum of 10-12 years of experience in digital marketing, preferably within the sports or hospitality industries.

· Experience working on large-scale sporting events or global marketing campaigns.

· Proven track record of developing and executing successful digital marketing campaigns.

· Strong understanding of digital marketing channels, including social media, email marketing, PPC, SEO, and content marketing.

· Experience with data analytics tools and platforms (e.g., GA4, Amplitude, etc.) to measure and optimize campaign performance.

· Knowledge of CRM systems and marketing automation tools (e.g., Salesforce Marketing Cloud)

· Experience with influencer marketing and partnerships.

· Excellent leadership and team management skills.

· Exceptional communication and interpersonal skills.

· Ability to think strategically and execute tactically.

· Familiarity with emerging digital marketing trends and technologies.

· Strong project management skills, with the ability to manage multiple priorities and deadlines.

· Passion for soccer and familiarity with the FIFA World Cup.

We'd Love If You Also Have These:

· Bilingual or multilingual proficiency (especially French and/or Spanish).

· Strong network within the sports and hospitality industries.

· Creative thinking and problem-solving skills.

· Ability to work in a fast-paced and dynamic environment.

· Knowledge of FIFA regulations and standards related to marketing and hospitality.

Join us in making the FIFA World Cup 26TM Official Hospitality program a resounding success, leveraging your digital marketing expertise to deliver unforgettable experiences to fans around the world. Apply today to be part of the excitement

How we work:

Endeavor is at the center of sports, media, entertainment, and fashion and is a largely relationship-based business. To foster an environment of collaboration, develop our future talent, and build on relationships across leadership, peers, and teams, we work from the office 4 days per week. We see immeasurable value internally and throughout the core of the businesses we support.

Don't meet every single requirement? We are dedicated to building a diverse, inclusive, authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

#LI-CA1

Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world's diverse voices. Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.

Per local requirements and in the interest of transparency, the range shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. Endeavor strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.


Hiring Range Minimum:

$112,500 annually

Hiring Range Maximum:

$150,000 annually

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