Consumer Insights Specialist

2 weeks ago


New York, United States ECLARO Full time

Job Title: Consumer and Marketplace Insights Consultant

Primary Research Consultant


Primary Research Consultant: We seek a consumer insights professional who can independently deliver insights, data and strategic thought leadership across the organization. Focus will be on providing support for Client and Agent Experience initiatives. The successful candidate will structure, manage and execute primary research projects to support Purchase Experience, Service Experience and Client Experience Value Streams. Additionally, providing consultative capabilities across Marketing and the Foundational Business as well as a go-to resource for survey development and execution leveraging the Qualtrics platform.


Responsibilities:

• Partner with colleagues across Experience Value Streams (PX, Service Experience and Client Experience) to understand their business challenges, design primary research studies that drive business decisions, build measurement vehicles for capturing and reporting OKRs.

• Identify appropriate vendor partners for work associated with the Experience value streams; oversee all aspects of projects to ensure we meet the insights needs of our business partners in a timely and cost-effective manner.

• Partner with team members and business partners to analyze survey results, synthesizing inputs with data from diverse sources, and develop informed recommendations, insights, and points of view to help drive our business goals.

• Develop presentations and discussion materials to communicate findings and recommendations to internal stakeholders.

• Manage and support ongoing touchpoint surveys and reporting.

• Synthesize data across multiple sources including surveys, internal databases and behavioral data.


Requirements:

• Minimum of 5-7 years of relevant experience

• Experience with both qualitative and quantitative research methods; strong analytical abilities

• Passion for understanding consumer behavior and infusing the voice of the consumer into interactions with business partners

• Excellent written and interpersonal communication skills

• Experience programming, fielding and analyzing survey data via Qualtrics platform required

• Creative and deductive thinker with the ability to synthesize key insights from multiple sources

• Curious professional able to adapt to shifting priorities and our evolving organization


#LI-JC3



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