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Head of Social Insights

2 months ago

New York, New York, United States 001 - Revlon Consumer Products LLC Full time
Position at Revlon Consumer Products LLC

Revlon is a distinguished name in the beauty industry, recognized for its innovative contributions that have shaped consumer experiences for years. Our extensive range includes celebrated brands across color cosmetics, skincare, haircare, and fragrances, distributed through a variety of retail channels.

We pride ourselves on our rich heritage, our adaptability to change, and our commitment to diversity. At Revlon, we strive to redefine beauty together.

Position Title: Social Listening Strategy Lead

Objective

  • Formulate and execute a robust social listening strategy for the company’s diverse portfolio
  • Deliver actionable insights to optimize marketing initiatives
  • Collaborate with cross-departmental teams for effective campaign implementation
  • Establish a standardized framework for social measurement
  • Oversee the social analytics team and manage agency collaborations

Key Responsibilities

  • Direct the social listening strategy for Revlon Inc., ensuring ongoing monitoring of digital conversations
  • Evaluate social sentiment, behaviors, and opinions utilizing social listening platforms
  • Identify trends and align them with business goals
  • Provide strategic guidance on social analytics tools
  • Serve as a subject matter expert in social listening to shape marketing strategies
  • Initiate innovative social analytics projects and challenge conventional practices
  • Independently manage projects and uncover areas for enhancement

Qualifications

  • 8-10 years of experience in social media analytics or measurement
  • Proficiency in social listening tools such as Brandwatch, Sprout, and Sprinklr
  • Capability to develop strategies and drive execution efficiently
  • Excellent communication and teamwork abilities
  • Demonstrated success in influencing and mentoring peers
  • Professional demeanor with the ability to engage effectively at all organizational levels

The compensation for this role is competitive and includes comprehensive benefits such as medical, dental, vision, life insurance, and a 401k plan. Employees also benefit from paid time off, holidays, and annual bonuses based on company performance.