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Head of Social Insights

2 months ago

New York, New York, United States 001 - Revlon Consumer Products LLC Full time
Position Overview at Revlon Consumer Products LLC

Revlon is a distinguished name in the beauty industry, recognized for its innovative contributions that have shaped consumer experiences globally. Our extensive brand portfolio encompasses celebrated names in color cosmetics, skincare, hair care, and fragrances, available through multiple retail avenues.

We pride ourselves on our rich heritage while actively embracing transformation and diversity. At Revlon, our mission is to redefine beauty collaboratively.

Role: Social Listening Strategy Director

Objective

  • Formulate and execute a robust social listening framework for the company's diverse brand offerings
  • Deliver actionable insights to optimize marketing initiatives
  • Collaborate with various teams to ensure effective campaign implementation
  • Establish a standardized social measurement system
  • Lead the social analytics division and manage external agency partnerships

Key Responsibilities

  • Direct the social listening strategy for Revlon Inc., ensuring ongoing monitoring of digital conversations
  • Evaluate social sentiment, behaviors, and opinions utilizing advanced social listening platforms
  • Identify trends and align them with business goals
  • Provide strategic guidance on social analytics tools
  • Serve as a subject matter authority in social listening to shape marketing strategies
  • Initiate innovative social analytics projects and challenge conventional approaches
  • Independently manage projects and uncover areas for enhancement

Qualifications

  • 8-10 years of expertise in social media analytics or measurement
  • Proficiency in social listening tools such as Brandwatch, Sprout, and Sprinklr
  • Capability to devise strategies and ensure prompt execution with excellence
  • Exceptional communication and teamwork abilities
  • Demonstrated success in influencing and mentoring peers
  • Professional demeanor with the ability to engage effectively across all organizational levels

The compensation for this role is competitive and includes a comprehensive benefits package featuring medical, dental, vision, life insurance, and a 401k plan. Employees also receive paid time off, holidays, and annual bonuses contingent on company performance.